Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2013: Did Apple see indoor location as a future part of the iOS platform? Apple Buys Indoor Location Company, What’s It Up To?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them. Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. Banned Advertisers Rises Just 8 Percent in 2012. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. increase over 2013. Number Crunchers: Who Lost In Google’s Panda Algorithm Change?

Search Marketers 107

Search Marketers Marketing Marketers Advertisers 107

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Newspapers have lost $40 Billion in advertising revenue since 2000.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. That is precisely why marketers need to spend far less time managing and analyzing their data—not more.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. The Australia-based Leonardo.AI

User-Generated 122

User-Generated eCommerce Advertisers Advertising 122

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences.

Email Marketing 132

Email Marketing SEO Promotion Price 132

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 8, 2014

1990s – 2010: Marketing shifts again to developing and managing customer relationships. The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on….

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

FEBRUARY 11, 2023

For retail advertisers, Shopping ads continue to overshadow text ads 2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping ads for merchants’ search advertising strategies. of all US paid-search clicks. Wait Wait… Don’t Tell Me: “I Search Google. billion in 2007.

Search Marketers 85

Search Marketers SEO Retail Marketing 85

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Search Marketers 84

Search Marketers Real Estate SEO Marketing 84

Hubspot Marketing

MAY 1, 2017

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example. Amazon’s personalization efforts aren’t exactly new. The Takeaway.

Personalized Marketing 144

Personalized Marketing COS Branding Price 144

Hubspot Marketing

FEBRUARY 27, 2019

Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s). Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. and takes into account similar campaigns and advertisers.

CRM 145

CRM Advertisers Advertising User-Generated 145

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google 2013: Indeed, Google displayed links to its own vertical search results differently.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. million advertisers. URL network.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. I have done this list for the past few years.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. New AdWords interface alpha is rolling out to more advertisers 2017: It would roll out to even more AdWords accounts in the next few months.

Search Marketers 83

Search Marketers SEO Transform Marketing 83

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google My Business revamps photo management for Google Maps listings 2018: Google wanted to make it easier for business owners to manage their photos within Google My Business.

Search Marketers 116

Search Marketers SEO Marketing Marketers 116

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

Search Marketers 86

Search Marketers Marketing Marketers Advertisers 86

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. ” Google Now Adds Movies, College Sports, Homescreen Widget 2013: Google Now added movie ratings from Rotten Tomatoes and movie passes from Fandango.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Martech

JULY 29, 2021

We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company.

Education 133

Education Customer CRM Health 133

Adobe Experience Cloud Blog

JUNE 24, 2013

We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. This will take even more budget away from traditional spending (especially events and brand advertising). NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013.

Fashion 134

Fashion Marketing Marketers Analytics 134