Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Perhaps in was the September 2013 drop in share price. And for marketing automation, customer data is the fuel. So, what prompted this shift?

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.

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Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Hubspot Marketing

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. times more time , to be exact.

Marketing Automation Platform 145

Marketing Automation Platform SEO User-Generated Analytics 145

Duct Tape Marketing

JUNE 5, 2014

According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users of marketing automation platforms. Sounds good, right? It gets better.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Marketers 78

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Companies offering predictive marketing technology are getting noticed! What about predictive should you marketers take note of? Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91