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This day in search marketing history: March 25

Search Engine Land

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2013: Did Apple see indoor location as a future part of the iOS platform? Apple Buys Indoor Location Company, What’s It Up To?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

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Tracking 20 years of search

Search Engine Land

Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013. His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). For example, let’s compare content on “Google Updates” with content on “Paid Advertising” ( Figure 11a and 11b ).

SEO 95
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How to Write a Social Media Policy for Your Company

Hootsuite

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Advertising. Make a plan of action for a security or PR crisis. Benefits of a social media policy.

PR 112
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The 8 Best Content Marketing Companies of 2020

Neil Patel

This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. Technical SEO. Research makes Fractl unique.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. TV advertising budgets will decline by more than 10%. 2015’s Top Marketing Trends.

PR 99
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My Top Content Marketing Predictions For 2016

Marketing Insider Group

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. A Correction In The Advertising Market.