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10 Insider Tips for Your Dreamforce 2013 Experience

Adobe Experience Cloud Blog

Marketing-minded attendees will also want to check out Marketing Cloud’s “Creating a Killer Content Marketing Strategy” on Wednesday at 3pm, and “Can Social Advertising Work for B2B?” At 50% off the regular price of admission, the NightLife party is well worth the cost of a cab ride to Golden Gate Park. TAKE A FIELD TRIP.

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How Google harms search advertisers in 20 slides

Martech

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

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How Google harms search advertisers in 20 slides

Search Engine Land

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn.

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example. Amazon’s personalization efforts aren’t exactly new. The Takeaway.