Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. I have done this list for the past few years.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0

Transform 61

Transform User-Generated Analytics Communications 61

Hootsuite

APRIL 7, 2022

We’ve created a guide to Twitch marketing for you. Founded in 2013, Patreon allows content creators to earn money from subscriptions. This allows marketers to hone in on their target audiences with a high degree of precision. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers.

Gen Z 145

Gen Z Finance User-Generated Transform 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. ” Google Now Adds Movies, College Sports, Homescreen Widget 2013: Google Now added movie ratings from Rotten Tomatoes and movie passes from Fandango.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Adobe Experience Cloud Blog

APRIL 8, 2014

Today’s buyer is everywhere — on the web, on social, on mobile, on email. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. 2) One size fits all —> every channel personalized.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. TheSoundOfMusicLive.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Neil Patel

SEPTEMBER 13, 2021

This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art and Copy” follows advertising legends about their work in the industry, including Mary Wells Lawrence, Bill Bernbach, George Lois, David Ogilvy, and others. Which Social Media Documentary Is Essential Viewing? Art & Copy.

Transform 136

Transform Marketing Marketers Millennials 136

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays.

Transform 113

Transform CMO Advertisers Advertising 113

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Adobe Marketing Summit.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. For some brands, videos are used heavily for advertising.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. As a place that encourages endless scrolling, Pinterest’s power is limitless. Pinterest shopping features.

User-Generated 131

User-Generated Retail Shoppers Shipping 131

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create.

User-Generated 93

User-Generated Social Media Marketing Marketing Marketers 93

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

SocialPilot

FEBRUARY 5, 2024

While planning your Twitter influencer marketing budget, add the influencer’s fee and the product cost to calculate results seamlessly. Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. Twitter influencer marketing requires careful planning and execution.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Social media advertising can be more effective when it features user-generated content, product reviews, or DIY tutorials.

User-Generated 118

User-Generated Entertainment Shoppers Fashion 118

OnPassive Marketing

JULY 10, 2022

If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  “I can count all the platforms that focus on elevating Black and Brown voices in media on one hand.

Gen Z 117

Gen Z Branding Influencer Marketing Fashion 117

Duct Tape Marketing

SEPTEMBER 1, 2017

The questions on everyone’s lips are: Will data dictate the way for marketing or will it support it? Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Benefits of using data driven marketing. Data: between historical assessment and predicting the future.

Transform 67

Transform Marketing Marketers User-Generated 67

Duct Tape Marketing

JULY 27, 2017

That’s why I’ve chosen tools to help you at every aspect of a digital marketer’s job. We’ll start with content marketing tools, going from content creation to the SEO optimization of that content, followed by e-mail and social media marketing tools. Don’t write more content, write better content. Buffer (Paid).

Digital Marketing 65

Digital Marketing Marketing Marketers SEO 65

Duct Tape Marketing

OCTOBER 31, 2016

The good news is that image creation (just like content creation and social media marketing) can be learned. There’s proof for this: a 2013 study by MDG Advertising showed that content featuring compelling images averages 94 percent more total views than content without. Create images for my content?

Entertainment 78

Entertainment Non-Profit Social Media Marketing Education 78

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. Primarily for advertising purposes, not for the entire customer journey.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Lusha

JUNE 7, 2024

Marketing Channels: These are the platforms and mediums you’ll use to reach your target audience. This could include social media, content marketing, email marketing, paid advertising, and more. A marketing strategy promotes your product or service to your target audience.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. Good things happen when brands get weird on social. Weird and quirky social media marketing tactics might seem a bit kitsch, but their business value definitely isn’t. R/GA (@RGA) February 19, 2021. Try it for Free.

Management 143

Management Social Media Marketing Finance B2C 143

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. Social media marketing is a great tool (and often complements blogging). You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

Content Marketing 127

Content Marketing Marketing Marketers Marketing Mix 127

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? — Oreo Cookie (@Oreo) February 4, 2013. No problem. pic.twitter.com/dnQ7pOgC. ’ Planning budget.

Education 111

Education Non-Profit Transform User-Generated 111

Search Engine Land

FEBRUARY 8, 2023

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

Search Marketers 74

Search Marketers Real Estate Retail Marketing 74

Search Engine Land

FEBRUARY 8, 2023

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

Search Marketers 65

Search Marketers Real Estate Retail Marketing 65