Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Click here to download!

Analytics 109

Analytics Marketing Mix Retail Advertisers 109

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. Talent Acquisition and Skill Gaps The rapid evolution of digital/influencer/meme marketing requires new skills in AI, analytics, and content creation. The power went out at the Super Bowl. There is a shortage of the right skills for those jobs.”

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. It was my personal favorite even before joining the team, but whatever platform you choose should offer similar analytics.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Retail 108

Retail eBook Analytics Marketers 108

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

How’s that for the power of revenue cycle analytics? The fact is that in 2013 it’s a whole new ball game. I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. Something that no other marketing automation provider can do by the way.

Email Marketing 134

Email Marketing Analytics Place Customer 134

Adobe Experience Cloud Blog

MARCH 29, 2012

On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes. What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,

Analytics 119

Analytics Management Promotion Product 119

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Splunk – for analytics. Tableau Software – for analytics. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). But now that you can pick and choose vendors, what’s available? Cornerstone OnDemand – for talent management. Marketo – for marketing automation.

Finance 134

Finance Thought Leadership Analytics Product 134

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 118

Email Marketing Analytics Marketers Marketing 118

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Search Engine Land

JANUARY 17, 2023

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Google made three improvements: fast alternatives to letters, overlapping letters and Chinese character improvements. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Building on that is “The Brain”, a set of engines that use business rules and predictive analytics to determine the right customer experience, regardless of channel.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketers Marketing 130

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis.

Analytics 110

Analytics User-Generated Social Media Marketing Promotion 110

Adobe Experience Cloud Blog

DECEMBER 10, 2012

PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. At Copyblogger Media, their content, social and search team are combined. Get out of the ad campaign, marketing campaign mindset.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. Markeot : What is your focus for the rest of 2012 and what can we expect from Social Media Examiner in 2013? In 2013 the big thing is Social Media Marketing World in San Diego.

Social Media Marketing 132

Social Media Marketing Energy Advertisers Advertising 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic.

Education 124

Education eBook Analytics Retail 124

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Author: Seth Lieberman Many marketers feel like the engine is always running.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Website analytics – A website tracking and analytics tool can help you understand which areas of your site are performing well and which areas of your site need improvement. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Don’t forget the schwag!

Thought Leadership 133

Thought Leadership Marketers Marketing Place 133

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. June 28, 2012: Instagram designs photo pages for the web.

Transform 98

Transform Marketers Marketing Analytics 98

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Marketers 111

Marketers Marketing Digital Marketing Social Media Marketing 111

Hubspot Marketing

MARCH 25, 2025

For instance, look at this data visualization example of MLS salaries in 2013. There are easy-to-make maps, indicators, and many more visuals, as well as straightforward analytics that allow you to derive actionable information from calculations, reference lines, and forecasts as a result of your visuals.

Transform 101

Transform Shipping Manufacturing Law 101

Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 25, 2023

New AdWords For Video Reporting Now Rolling Out In Google Analytics 2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. But so did Bing. They also discussed YouTube and how that can impact an election.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. per month.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Neil Patel

OCTOBER 25, 2020

Difference #4: Analytics vs creativity. There was a myth (although debunked in 2013 ), which postulated that we have two brains : The methodical or analytical side on the left and the creative side on the right. Let’s pretend for a moment that there was some truth in that myth. It depends.

Market Research 136

Market Research Marketers Marketing Analytics 136

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. utm_medium : email.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Vertical Response

NOVEMBER 7, 2022

Billion in 2013 to $7.4 Track your analytics. With so many emails being sent out on Black Friday, it’s important to track your analytics so you can see what’s working and what’s not. Stay tuned, because we’re about to dive into some of the most effective strategies that you can start using today!

Email Marketing 103

Email Marketing Marketers Marketing Analytics 103

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. Read next: Converseon applies predictive analytics to conversation data. How did you come to be in marketing? What was the path that brought you here? I then kind of transitioned into corporate communications.

SEO 112

SEO Entertainment Marketers Marketing 112

Marketing Insider Group

MARCH 5, 2014

In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Entertainment 111

Entertainment Education SEO Content Marketing 111