2013 Analytics CRM 
Adobe Experience Cloud Blog
DECEMBER 3, 2012
by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
APRIL 19, 2018
What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. There’s only one problem: Your MRR data lives in your CRM. But trust me: as was the case with pivot tables , Microsoft Excel's VLOOKUP function is easier to use than you think. So, what does VLOOKUP do, exactly?
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Full Circle Insights.
Adobe Experience Cloud Blog
APRIL 21, 2014
Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.
Adobe Experience Cloud Blog
OCTOBER 1, 2013
billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native.
Adobe Experience Cloud Blog
APRIL 8, 2014
In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. The customer engagement platform is the core system of record for marketing, just like CRM is the system for sales and Human Capital Management is the system for HR.
Expert insights. Personalized for you.
116 
Let's personalize your content