2013 Analytics Customer Acquisition 
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.
The CMO Survey
FEBRUARY 21, 2020
Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Nearly half are utilizing AI to target customer decision making (49.6%). AI is only valuable if marketers use resulting marketing analytics.
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Search Engine Land
JANUARY 22, 2023
Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics.
Adobe Experience Cloud Blog
JANUARY 15, 2016
I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.
Hubspot Marketing
MARCH 14, 2017
In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.
Martech
FEBRUARY 25, 2022
Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers. Product overview.
Tiecas
MARCH 21, 2024
Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. It’s clear that traditional analytics fall short in the complex B2B industrial landscape. What Can You Do?
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