2013, Analytics and Management - Marketing Pro Pulse

Customer experience management in the age of agentic AI

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. ” She had been with Temkin Group since 2013. Experience management is about more than responding to customer complaints. “Product, sales.

Management

Management Customer Transform Thought Leadership

Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics

Analytics Product Automobile Customer Journey

7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

CMO

CMO B2C Marketers Marketing

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” A focus on cultural relevance requires an obsession with … 3) The Need for Speed At 8:48 p.m.

Transform

Transform Influencer Marketing Thought Leadership Marketers

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Target customers.

Analytics

Analytics Marketing Mix Retail Advertisers

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. Evaluate and improve.

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

Canva’s Visual Suite upgrade unifies campaign planning and creation

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Data Connectors can import data from third-party platforms like HubSpot, Statista and Google Analytics directly into Canva. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform.

Transform

Transform User-Generated Analytics Communications

What Are Brand Identity Elements?

Hubspot Marketing

NOVEMBER 11, 2024

Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.” For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today.

Branding

Branding Gen Z User-Generated Copywriting

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers SEO Marketers Marketing

What Does ‘Big Data’ Really Mean to Revenue Performance?

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Analytics

Analytics Management Promotion Product

Why your A/B tests fail and how CUPED fixes it

Welcome Software

APRIL 17, 2025

Meet Sam, a product manager at an e-commerce company. How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. This is the experimentation efficiency gap that CUPED helps bridge.

Transform

Transform User-Generated Price Analytics

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team.

Thought Leadership

Thought Leadership SEO Communications Place

Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Here are some examples of public enterprise cloud vendors: Workday – for human capital management. Splunk – for analytics. Tableau Software – for analytics. Cornerstone OnDemand – for talent management. But now that you can pick and choose vendors, what’s available? Marketo – for marketing automation.

Finance

Finance Thought Leadership Analytics Product

Rise of the Marketing Platform

Adobe Experience Cloud Blog

APRIL 8, 2014

1990s – 2010: Marketing shifts again to developing and managing customer relationships. The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on….

Marketers

Marketers Marketing Transform Thought Leadership

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. in the past month (10.4%

Search Marketers

Search Marketers Manufacturing SEO Marketers

Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing

Email Marketing Analytics Marketers Marketing

Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO

CMO B2C Marketers Marketing

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

MARCH 28, 2014

As you make a list of sponsors to explore at Summit, ask yourself if you’re missing technology in any of these key areas: Website management – A content management system is the backbone of your website. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Don’t forget the schwag!

Thought Leadership

Thought Leadership Marketers Marketing Place

This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Can TV Advertising Really Impact Search Performance? Yoast SEO launches on Shopify.

Search Marketers

Search Marketers Marketers Marketing SEO

The Ultimate Guide to Building a Website Redesign Strategy

Hubspot Marketing

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. Editor's note: This post was originally published in January 2013 and has been updated for comprehensiveness. Total pages indexed.

SEO

SEO Inbound Marketing Analytics Management

Moneyball for Marketers

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator

Key Performance Indicator Marketers Marketing Thought Leadership

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Adobe Experience Cloud Blog

DECEMBER 3, 2012

In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. The SFA system gives sales management visibility and ability to control through information. Marketo: How can SFA/CRM systems support Product Management and Product Marketing? Oh, how things have changed.

CRM

CRM Marketers Marketing Analytics

How to Analyze Twitter Data

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis.

Analytics

Analytics User-Generated Social Media Marketing Promotion

This day in search marketing history: March 26

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google 2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.

Search Marketers

Search Marketers SEO Marketers Marketing

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

JUNE 24, 2013

NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. As a result, we’ve seen an explosion in innovation in marketing technology, with thousands of solutions in categories ranging from as social ad management and content curation to marketing analytics and predictive scoring to website optimization and more.

Fashion

Fashion Marketers Marketing Analytics

How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

AUGUST 13, 2020

Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. These tools for social media analytics can help you save time getting started. — Charmin (@Charmin) February 24, 2013. Hootsuite Inbox can help you manage all your comments and DMs in one place.

Analytics

Analytics Marketers Marketing Education

The Best Marketing Conferences Of 2015

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Marketers

Marketers Marketing Digital Marketing Social Media Marketing

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Click here to download! Acquia Campaign Studio. Act-On Software.

Marketing Automation Platform

Marketing Automation Platform Manufacturing CRM B2C

This day in search marketing history: March 22

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search.

Search Marketers

Search Marketers SEO Marketers Marketing

This day in search marketing history: March 27

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality.

Search Marketers

Search Marketers SEO Marketers Marketing

You’ve Heard Of Big Data But What Is Big Content?

Marketing Insider Group

MARCH 5, 2014

In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Entertainment

Entertainment SEO Education Content Marketing

MarTech’s ecommerce experts to follow

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University. followers) TikTok: @amy.porterfield (11.4K

eCommerce

eCommerce Transform Retail Shoppers

4 Differences Between Creative and Marketing Agencies

Neil Patel

OCTOBER 25, 2020

Ultimately, marketing agencies partner with a company to develop, manage, and execute its marketing strategy to achieve defined business goals.”. Difference #4: Analytics vs creativity. They are the ones to turn to when you need expert design execution specific to a go-to-market strategy typically developed by a marketing agency.

Market Research

Market Research Marketers Marketing Analytics

How to Get Verified on Facebook in 2021: A Step by Step Guide

Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. Manage your Facebook presence alongside your other social media channels using Hootsuite. Get Started.

User-Generated

User-Generated Social Media Marketing Management Branding

The Ultimate Guide to Using UTM Parameters

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. utm_medium : email.

Real Estate

Real Estate User-Generated eBook Analytics

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers

Search Marketers Non-Profit SEO Marketers

This day in search marketing history: January 22

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers

Search Marketers SEO Marketers Marketing

60 Best Online Local Business Directories & Listing Sites

Hubspot Marketing

OCTOBER 25, 2024

I also like that you can manage customer reviews and resolve complaints on BBB. Aside from listing websites, Manta has an all-in-one business management software to help small businesses grow online. You can set your availability on the website and receive and manage client reviews. You may also apply for optional accreditation.

Real Estate

Real Estate SEO User-Generated Advertising

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. per month.

Search Marketers

Search Marketers Health Marketers Marketing

This day in search marketing history: March 5

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… 2013: Matt Cutts answers “Does Google use a set standard for manually removing webspam?”

Search Marketers

Search Marketers SEO Marketers Marketing

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers

Search Marketers Non-Profit Marketers Marketing

This day in search marketing history: January 30

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Q4 2013 Earnings Report $16.86 Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012.

Search Marketers

Search Marketers Real Estate Transform Marketers

When it comes to marketing technology, ends come before means

Martech

MARCH 30, 2022

said Cesar Brea, partner at global management consulting firm Bain & Company. First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Bake it in from the beginning.

Pharmaceutical

Pharmaceutical Transform Marketers Marketing

This day in search marketing history: March 4

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers

Search Marketers SEO Health Marketers

Customer experience management in the age of agentic AI

Adobe’s roadmap for B2B, CDP and product analytics

Webinars

Trending Sources

7 Mindset Shifts Marketing Leaders Must Make

Webinars

The 10 biggest marketing challenges have nothing to do with AI

6 marketing attribution and predictive analytics platforms your organization should consider

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Canva’s Visual Suite upgrade unifies campaign planning and creation

What Are Brand Identity Elements?

This day in search marketing history: March 18

What Does ‘Big Data’ Really Mean to Revenue Performance?

Why your A/B tests fail and how CUPED fixes it

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape

Rise of the Marketing Platform

This day in search marketing history: January 7

Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Smart Marketing: How Corporate Marketers Deploy AI

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

This day in search marketing history: January 18

The Ultimate Guide to Building a Website Redesign Strategy

Moneyball for Marketers

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

How to Analyze Twitter Data

This day in search marketing history: March 26

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

How to Increase Social Media Engagement: A Guide for Marketers

The Best Marketing Conferences Of 2015

16 marketing automation platforms your organization should consider

This day in search marketing history: March 22

This day in search marketing history: March 27

You’ve Heard Of Big Data But What Is Big Content?

MarTech’s ecommerce experts to follow

4 Differences Between Creative and Marketing Agencies

How to Get Verified on Facebook in 2021: A Step by Step Guide

The Ultimate Guide to Using UTM Parameters

This day in search marketing history: January 14

This day in search marketing history: January 22

60 Best Online Local Business Directories & Listing Sites

This day in search marketing history: January 23

This day in search marketing history: March 5

This day in search marketing history: January 8

This day in search marketing history: January 30

When it comes to marketing technology, ends come before means

This day in search marketing history: March 4

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