Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 120

Email Marketing Analytics Marketing Marketers 120

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University. followers) TikTok: @amy.porterfield (11.4K

eCommerce 119

eCommerce Transform Retail Shoppers 119

Adobe Experience Cloud Blog

MARCH 28, 2014

As you make a list of sponsors to explore at Summit, ask yourself if you’re missing technology in any of these key areas: Website management – A content management system is the backbone of your website. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Don’t forget the schwag!

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Can TV Advertising Really Impact Search Performance? Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Hubspot Marketing

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. Editor's note: This post was originally published in January 2013 and has been updated for comprehensiveness. Total pages indexed.

SEO 144

SEO Inbound Marketing Analytics Management 144

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

DECEMBER 3, 2012

In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. The SFA system gives sales management visibility and ability to control through information. Marketo: How can SFA/CRM systems support Product Management and Product Marketing? Oh, how things have changed.

CRM 116

CRM Marketing Marketers Analytics 116

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or the "blue" market, circa 2013. Even social media managers who took marketing or business programs aren’t fully prepared for the chaos on social. If only the social media manager for the Olympics knew how to use Twitter polls.

Education 142

Education Marketing Marketers Digital Marketing 142

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google 2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Adobe Experience Cloud Blog

JUNE 24, 2013

NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. As a result, we’ve seen an explosion in innovation in marketing technology, with thousands of solutions in categories ranging from as social ad management and content curation to marketing analytics and predictive scoring to website optimization and more.

Fashion 134

Fashion Marketing Marketers Analytics 134

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Marketing Insider Group

MARCH 5, 2014

In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Entertainment 111

Entertainment Education SEO Content Marketing 111

Neil Patel

OCTOBER 25, 2020

Ultimately, marketing agencies partner with a company to develop, manage, and execute its marketing strategy to achieve defined business goals.”. Difference #4: Analytics vs creativity. They are the ones to turn to when you need expert design execution specific to a go-to-market strategy typically developed by a marketing agency.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. Manage your Facebook presence alongside your other social media channels using Hootsuite. Get Started.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. utm_medium : email.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Martech

MARCH 30, 2022

said Cesar Brea, partner at global management consulting firm Bain & Company. First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Bake it in from the beginning.

Pharmaceutical 119

Pharmaceutical Transform Marketing Marketers 119

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. The issue was not with their websites but rather the Google hacked sites classifier.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. per month.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… 2013: Matt Cutts answers “Does Google use a set standard for manually removing webspam?”

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Q4 2013 Earnings Report $16.86 Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? For information on the football teams, recipes and snacks.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis.

Analytics 93

Analytics User-Generated Social Media Marketing Promotion 93

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Jackie Robinson Google Baseball Player Logo 2013: The Doodle honored Robinson for his 94th birthday. billion to $19.51

Search Marketers 83

Search Marketers SEO Transform Marketing 83

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Neil Patel

NOVEMBER 9, 2020

The startup built a cloud-based office procurement system that helps customers streamline supplier management. The “Broker-Matching Service” connects you to a personal broker who will manage the entire sales process from marketing to closing the deal on your behalf. You must be using Google Analytics for the past 6 months.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketing Marketers 67

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. In fact, you can even break it down further to see how each piece of content has performed. I paraphrase.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Search Engine Land

MARCH 20, 2023

Topless Nude Photo Makes It Way To The Google Knowledge Graph 2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. How will you measure the success of your AI tools to positively impact the completion of these tasks? Integrations.

Price 139

Price User-Generated Education eBook 139

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic. Here’s why.

Search Marketers 77

Search Marketers SEO User-Generated Marketing 77