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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. While instinct has its place, it can lead to inconsistent results.

CMO 80
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The 7 Principles of Conversion-Centered Landing Page Design

Hubspot Marketing

For me, the beauty of CCD lies in its balance its both creative and analytical. Notice how the CTA is placed so that your eye follows the path straight to it? Editor's note: This post was originally published in June 2013 and has been updated for comprehensiveness.

eBook 136
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7 Most Popular Blog Posts of 2013

Duct Tape Marketing

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Unsure about your SEO strength?

Gen Z 117
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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. There is a legacy infrastructure in place that keeps us less effective and boring. Talent Acquisition and Skill Gaps The rapid evolution of digital/influencer/meme marketing requires new skills in AI, analytics, and content creation.

Transform 104
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    I’ll occasionally add a couple of sentences here and there if I know what I want to say under a specific point and place the screenshots I have in their respective places in the article.

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Big Data For Marketing: I Want My Real-Time Dashboard

Marketing Insider Group

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Retail 108