2013 Analytics Product Marketing 
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.
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Adobe Experience Cloud Blog
OCTOBER 9, 2012
Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” In 2013 the big thing is Social Media Marketing World in San Diego.
Adobe Experience Cloud Blog
APRIL 21, 2014
Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.
Sprout Social
SEPTEMBER 22, 2016
For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis.
Adobe Experience Cloud Blog
DECEMBER 3, 2012
In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. Marketing automation is about making marketers, sales, and support people more effective. Marketo: How can SFA/CRM systems support Product Management and Product Marketing?
Search Engine Land
JANUARY 7, 2023
Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. by Andy Atkins-Krüger.
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