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In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Click here to download! Target customers.
Because of this, traditionalmarketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. A powerful analytics engine. One Final Change.
Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditionalmarketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. 500 2013 list of fastest-growing media companies in the United States. Conclusion.
As the world’s volume of digital content grows by 200% each year , it’s becoming increasingly difficult for traditionalmarketing methods to reach consumers – hence why more and more marketers are incorporating visual content into their campaigns. Infographics.
It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditionalmarketing efforts. Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. They’re virtually a one-stop-shop. Think Contextually.
As you can see from these statistics, today’s marketing industry relies more on influencers’ power, influence, and reach than in years past. If you’re looking for a reliable digital marketing agency to partner with, consider Spiralytics Inc. Our team has a wealth of experience using data analytics and a performance-based approach.
Hummingbird (2013) : improved results classification by focusing on the exact match between the keyword and the search intention. For the most part, we’re talking about two indispensable SEO tools: Google Analytics and Google Search Console. Google Analytics. Mobilegeddon (2015) : mobile-friendly became a ranking factor.
Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.
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