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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Product overview.

Analytics 105
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This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

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What is the best generative AI tool for writing PR content?

Search Engine Land

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Claude 2, a next-generation AI assistant based on Anthropic’s research.

PR 102
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This day in search marketing history: January 7

Search Engine Land

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013.

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This day in search marketing history: January 18

Search Engine Land

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Google made three improvements: fast alternatives to letters, overlapping letters and Chinese character improvements. Sign of Hope? Google blocked 3.4

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Q4 2013 Earnings Report $16.86 Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?