Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Exchanging Value.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. The company generated more than 44 million Twitter impressions and 4,000 new followers in the week of the event. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Account Home.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Martech

APRIL 18, 2024

Target users. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Available resources. Integrations.

Price 134

Price User-Generated Education eBook 134

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. How can Google Analytics help?

SEO 141

SEO User-Generated Analytics Education 141

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

OCTOBER 25, 2024

Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites. Visits Merchant Circle is a general online listing site.

Real Estate 87

Real Estate SEO User-Generated Advertising 87

Search Engine Land

JANUARY 17, 2023

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Google made three improvements: fast alternatives to letters, overlapping letters and Chinese character improvements. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Hell yes we are!

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Claude 2, a next-generation AI assistant based on Anthropic’s research.

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google patent describes how the Search Generative Experience works Bard Google tried to make it clear — Bard is not Search. Dig deeper.

SEO 117

SEO User-Generated Gen Z Analytics 117

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. First-generation beacons were about the size of an apple. They must have Bluetooth enabled.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Facebook followed suit with its own blue verification checkmark in 2013. What is Facebook verification? The practice was then introduced to Instagram in 2014.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. 2013: Answer: On multiple devices. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. followers) TikTok: @amy.porterfield (11.4K

eCommerce 108

eCommerce Transform Retail Shoppers 108

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Previous versions of the document had been leaked many times prior to this.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Hubspot Marketing

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. How can video impact the user experience on your website? We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 144

Marketing Automation Platform SEO User-Generated Analytics 144

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 129

User-Generated Retail Shoppers Shipping 129

Neil Patel

NOVEMBER 4, 2020

Being a more distracted medium, 40% of mobile users will abandon a page that takes longer than three seconds to load. It identifies elements that are leading to slow loading time and a poor mobile user experience. Page Analytics by Google. Would you care to understand the user behavior on your website?

SEO 145

SEO User-Generated PR Analytics 145

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Q4 2013 Earnings Report $16.86 Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

OCTOBER 5, 2022

These analytics can help you track growth and set goals. Once you generate qualified leads, you need to reach out to them. Sales automation tools can help you with lead generation, lead scoring, and direct your efforts where they’re most likely to pay off in the sales funnel. More than half of Instagram users log on daily.

CRM 115

CRM User-Generated Transform Analytics 115

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Of Search Queries Impacted 2013: A new Panda refresh. Google Panda Update Version #24; 1.2%

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Neil Patel

FEBRUARY 16, 2021

Fortunately for Google search users and ethical website owners, those days are long gone. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search — i.e., does the user want to buy something (commercial intent) or learn something (informational intent)?

SEO 141

SEO Analytics User-Generated eCommerce 141

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” 2013: It was a bug. Don’t Panic.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Duct Tape Marketing

MAY 28, 2015

With consumers spending more and more of their online time on mobile, brands are turning to content generated by their customers to improve the mobile shopping performance. Mobile conversion is generally terrible (0.6% conversion on smartphones in 2013 vs. 2.2% conversion on desktop). Difficulty in mobile app downloads.

Customer 78

Customer User-Generated Influencer Marketing Analytics 78

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. A preview will auto-generate as you fill this information out. General LinkedIn demographics reflect an educated, even-gendered and above-average income audience. Job function.

Education 119

Education Law Analytics Communications 119

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. 12) Promote your page to generate more followers. It should be easy enough, right? Wondering how to schedule posts?

Real Estate 135

Real Estate Promotion User-Generated Analytics 135

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” Press cuttings: Already generated some press attention? Does that mean music marketing is dead?

Marketing 141

Marketing Marketers Promotion User-Generated 141

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 Other 0.4%

Market Research 106

Market Research Non-Profit Transform Marketing 106

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I’m not a big user of SnapChat, for example, but I understand its 250 million+ (mostly younger) users can’t be ignored.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Today, Quill can generate news stories, industry reports, and even headlines without human intervention. Cost of content creation.

Energy 111

Energy Price Transform User-Generated 111