Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Studies show that 95 percent of all purchase decisions are emotion-driven.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns.

Transform 59

Transform User-Generated Analytics Communications 59

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Being stuffy or overformal can be a big turn-off to your readers, especially when you’re marketing directly to consumers in a B2C niche. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. Utilize interactive content.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Search Engine Land

APRIL 5, 2023

In this 2013 article , Larry Kim claims that quality score is “king of the KPIs.” While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. ” B2B volume is lower than B2C. There’s overlap with B2C.

B2C 92

B2C Advertising Advertisers Energy 92

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. I was learning about all these incredible women and I wanted to help tell their stories. I had this idea to do a magazine called Cherry Bombe.

Customer 112

Customer Entertainment Food Email Marketing 112

Adobe Experience Cloud Blog

JUNE 24, 2013

NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. But today the growth in mobile computing is unprecedented. StatCounter Global Stats predicts that mobile currently makes up 15% of all internet traffic.

Fashion 134

Fashion Marketing Marketers Analytics 134

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Here’s another video that you can file under: “Oldie, but goodie.” Check out that bonus footage here.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. On every place we publish, whether it is B2B or B2C. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The topic was familiar enough — social media and content marketing. And so it goes.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 142

Marketing Automation Platform SEO User-Generated Analytics 142

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Google+ is another social network that has seen impressive growth in 2013 and now claims over 300 million monthly active users making it an important social channel to establish a strong social footprint on. Google Plus.

B2C 78

B2C Social Media Marketing Management Branding 78

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Back in 2015, Nielsen wanted to determine why people purchased specific products. What did it find?

B2C 111

B2C User-Generated Health Retail 111

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more. Do Facebook hashtags matter? Here’s the short answer: Yes!

User-Generated 98

User-Generated Law B2C Fashion 98

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Neil Patel

JUNE 5, 2014

LinkedIn is the platform for B2B marketing , not B2C marketing. Don’t neglect LinkedIn, especially if you’re in B2C. In 2013, Tumblr was raking in monthly pageviews that soared over 5 billion. But here’s the deal. LinkedIn proudly touts its user base of professionals. Many of those professionals are connected with companies.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. ” Similarly, a 2013 study by Ipsos revealed that 61% of socially active people share “interesting things.” Audiences are overwhelmed by content on a daily basis.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Martech

JULY 24, 2023

For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. A promising sign: As of last week, nearly 1.4 million tickets had already been sold for 64 matches in the two nations, surpassing the record total for the tournament set eight years ago in Canada. Say something, ladies.

Marketing 96

Marketing Marketers Place Price 96

Markinblog

SEPTEMBER 5, 2021

Wildberries. South Korea. United States. Epic Games. United States. Video Games. United States. Akamai Technologies. United States. Cybersecurity. United States. Real estate technology. United States. In 2020, Amazon generated sales worth $386.06 billion , which was a 37.6% increase from $280.52 billion in 2019. Year Revenue ($B) Growth (%).

Finance 52

Finance Real Estate eCommerce Retail 52

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. We all know Dove’s “Real Beauty” campaign, which was first launched in 2004 and went viral thanks to the “Evolution” (2006) and “Real Sketches” (2013) videos.

Branding 52

Branding Fashion Advertising Advertisers 52

Markinblog

SEPTEMBER 6, 2021

The platform facilitates both B2B and B2C operations. United States. South Korea. Wildberries. United States. United Kingdom. Sea Limited. This e-commerce company deals with products under various categories such as electronics, home appliances, pet supplies, healthcare, among others.

eCommerce 52

eCommerce Finance Retail Shipping 52

Contently B2C

SEPTEMBER 9, 2016

” Around 2013, the content team began experimenting. “I’d be pretty confident in saying that we’re the only art publication with an in-house custom content management system, built exactly to our needs.” At first, they tried user-generated content in the hope of driving greater engagement. “I

Education 52

Education User-Generated Management Branding 52

Contently B2C

JULY 18, 2016

For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Contently B2C

AUGUST 22, 2016

In 2013, the publication attracted 13.1 .” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. Full disclosure: Coca-Cola is a Contently client.).

PR 52

PR Health Communications Branding 52

On24- CMO Confessions

MAY 6, 2021

So in 2013, my company was acquired by PWC and we became PWC Digital. It doesn’t matter if you’re B2P or B2B or B2C, whatever they call it these days. Over the next seven years, we grew it to the third-largest global digital network in the world and at the time I think there were about 16,000 people in digital.

CMO 52

CMO Transform Retail New Technology 52

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. On September 16 th , 2013, I’ll be joining the Marketo team as its Digital Marketing Evangelist. You could say I’m “all in.”. Yes, I said it: you’re flat out (dead?) Yes, that’s right.

Transform 134

Transform Thought Leadership Email Marketing B2C 134

Hootsuite

APRIL 14, 2021

It’s not just the B2C folks that get to have all the fun. In a 2013 interview with Digiday he explained their Twitter strategy bluntly: “I aim for a mix of useful and completely useless, funny and dead serious, local and global. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice. A brand should speak with a human voice?

Management 142

Management Social Media Marketing Finance B2C 142

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. DM me for it. Infographics vs Interactives. Infographics vs Photography.

PR 56

PR B2C Fashion SEO 56

Neil Patel

FEBRUARY 16, 2021

Blogging works for every kind of business, industry, or niche, as well as for almost all business models — even B2C and e-commerce sites. The number of users has been steadily dropping since Google killed Google Reader back in 2013. Businesses that blog regularly generate 55% more visitors to their sites than those that don’t.

SEO 141

SEO Analytics User-Generated eCommerce 141

OnDemand CMO

NOVEMBER 29, 2021

In 2013, Phelps was prescient in discussing how to do this at a meeting of the NJ Chapter of MENG (Marketing Executives Networking Group). If B2C is all about brand consistency and relationships, B2C is about performance and trust. Is there a small extra you can add to your service or product for your businesses?

Customer 40

Customer B2C Traditional Marketing CMO 40

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52