The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketers Marketing 130

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Magic Charts The Magic Charts feature uses AI to convert raw numbers into dynamic and on-brand visuals. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency. Visual Suite 2.0 Processing.

Transform 63

Transform User-Generated Analytics Communications 63

Marketing Insider Group

JANUARY 2, 2015

Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Visual, relevant, and social content builds brand engagement. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview. Target customers.

Marketing Automation Platform 118

Marketing Automation Platform Manufacturing CRM B2C 118

Search Engine Land

APRIL 5, 2023

In this 2013 article , Larry Kim claims that quality score is “king of the KPIs.” While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. ” B2B volume is lower than B2C. There’s overlap with B2C.

B2C 92

B2C Advertising Advertisers Energy 92

Adobe Experience Cloud Blog

JUNE 24, 2013

Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. It’s also the perfect alternative to “rented attention” since brands build “owned attention” when they publish their own content.

Fashion 134

Fashion Marketers Marketing Analytics 134

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They were a brand that had built itself on Instagram. I noticed brands just weren’t growing the same way on Instagram. I had this idea to do a magazine called Cherry Bombe. It was Instagram first.

Customer 116

Customer Entertainment Food Email Marketing 116

Hubspot Marketing

JULY 7, 2017

There’s something to be said for putting a face to a brand -- in this case, it’s Dollar Shave Club’s founder, Michael Dubin. In other words, viewers like it when the people behind a brand advocate for it. TrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. What if you cared for the content and even more for the person or brand producing it?

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. By establishing a more personal connection with your visitors, you can gain their trust faster and increase familiarity with your brand. How can video impact the user experience on your website?

Marketing Automation Platform 142

Marketing Automation Platform SEO User-Generated Analytics 142

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%.

B2C 111

B2C User-Generated Health Retail 111

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. One of those was this “Best of Branded Content” column, which I started over two and a half years ago. But damn it if McConaughey doesn’t sell the brand.

Branding 52

Branding Fashion Advertising Advertisers 52

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Hashtags can help you monitor Facebook conversations, track brand mentions and learn more about how customers feel about your products or services. Find out how to reach the right customers, lower your cost-per-click, and more.

User-Generated 98

User-Generated Law B2C Fashion 98

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. If you are adding shareable images and graphics on your website or blog, making the images as easy to pin as possible will help get your images pinned, create links and increase the visibility of your brand and website.

B2C 78

B2C Social Media Marketing Management Branding 78

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World was founded by Social Media Examiner in 2013. Digital Summits.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Neil Patel

JUNE 5, 2014

If you read this article, you’re going to understand which social media sites are best for your brand or business. LinkedIn is the platform for B2B marketing , not B2C marketing. Don’t neglect LinkedIn, especially if you’re in B2C. Pinterest is a place to be for any gender, any company, and any brand. But here’s the deal.

B2C 76

B2C Social Media Marketing User-Generated Promotion 76

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. shared content and free publicity of their brand.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Martech

JULY 24, 2023

The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. This means both FIFA and NHK, the Japanese state broadcaster, missed out on the very lucrative pre-tournament advertising.

Marketers 96

Marketers Marketing Place Price 96

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. Brands are pushing the envelope by experimenting with new formats and finding fresh ways to leverage the tried-and-true tactics they’ve used in the past. Let’s look again at Adidas.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Contently B2C

SEPTEMBER 9, 2016

” Around 2013, the content team began experimenting. It’s very much about finding brands who are already invested in the arts; supporting the art; and, instead of selling a product, telling the stories we mutually want to tell.” At first, they tried user-generated content in the hope of driving greater engagement. “I

Education 52

Education User-Generated Management Branding 52

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets.

PR 52

PR Health Communications Branding 52

Markinblog

SEPTEMBER 6, 2021

The platform facilitates both B2B and B2C operations. By doing so, Rakuten promotes its brand across different niches. United States. South Korea. Wildberries. United States. United Kingdom. Sea Limited. The company is also keen on investing in other well-established platforms like Lyft and Pinterest. Rakuten’s revenue in 2020 was $13.48

eCommerce 52

eCommerce Finance Retail Shipping 52

On24- CMO Confessions

MAY 6, 2021

So in 2013, my company was acquired by PWC and we became PWC Digital. And in many ways, you’re not being true to your brand. It doesn’t matter if you’re B2P or B2B or B2C, whatever they call it these days. I find that companies are almost bipolar. You’re actually lying. I’m that way externally.”

CMO 52

CMO Transform Retail New Technology 52

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand. And we get it.

Management 142

Management Social Media Marketing Finance B2C 142

Neil Patel

FEBRUARY 16, 2021

Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags! Unless you’re starting a brand new site, your website is probably already indexed. For today’s content success, you can’t rely on these old school search engine optimization strategies.

SEO 141

SEO Analytics User-Generated eCommerce 141

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. DM me for it. Infographics vs Interactives. Infographics vs Photography.

PR 56

PR B2C Fashion SEO 56

OnDemand CMO

NOVEMBER 29, 2021

You may recall that traditional marketing is all about building awareness for products and brands. In 2013, Phelps was prescient in discussing how to do this at a meeting of the NJ Chapter of MENG (Marketing Executives Networking Group). If B2C is all about brand consistency and relationships, B2C is about performance and trust.

Customer 40

Customer B2C Traditional Marketing CMO 40

Dana Nicole

JANUARY 27, 2021

If someone searches for the term “apple” are they searching for the fruit or the brand? If the company can’t do that, there are likely better strategies for them than blogging, such as focusing on video content and/or publishing to other brand’s platforms through guest blogging and podcast interviews.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52