Remove 2013 Remove B2C Remove Customer Acquisition
article thumbnail

56 Reasons Why Content Marketing Works

Marketing Insider Group

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. Where Are We Coming From?

article thumbnail

Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). increase since 2013. Popular AI Applications in Marketing.

CMO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

article thumbnail

How to Use Wistia: A Step-by-Step Guide

Hubspot Marketing

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

article thumbnail

The Blog Post That Shocked the World

Businesses Grow

The idea behind the blog post It was the summer of 2013. On every place we publish, whether it is B2B or B2C. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The topic was familiar enough — social media and content marketing. And so it goes.