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NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. It enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs that build relationships with prospects and customers. Marketing management capabilities.
The reason is that it is expensive to get new customers while it’s much easier (and more sustainable) to keep your current base and sell them more products. As such, B2B customer retention strategies are becoming more and more prized ways for companies to grow.
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