Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Adobe Experience Cloud Blog

JUNE 24, 2013

Social has changed the role of influencer marketing. Now, anyone and everyone can be an influencer; the marketer’s job is to identify who is influential in their space and find ways to connect with them individually. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013.

Fashion 134

Fashion Marketers Marketing Analytics 134

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Contently B2C

JULY 18, 2016

As a result of this evolution, marketers across Europe are shoring up their mobile video investments. For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. Alternatives to blogging include white papers and case studies, videos/vlogging, forums, guest blogging, influencer marketing, podcasts, and more.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52