The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency. Visual Suite 2.0

Transform 71

Transform User-Generated Analytics Communications 71

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Product overview. Product overview. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Product overview.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

But because you haven’t paid attention to brand colors (your infographic uses different shades of red, orange, and yellow), the visitor doesn’t recognize the infographic as one of your brand’s productions. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. The result?

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. I had this idea to do a magazine called Cherry Bombe.

Customer 117

Customer Entertainment Food Email Marketing 117

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. As the creator economy grows, today’s landscape resembles a dance floor.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Do they align with the problems that your product or service is designed to solve?

Video Marketing 111

Video Marketing Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. For example, say you are a retailer of fashionable shoes. Instead of sending promotional offers to your customers (10% off! Free shipping!

Fashion 134

Fashion Marketing Marketers Analytics 134

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Pay attention to lighting.

Marketing Automation Platform 140

Marketing Automation Platform SEO User-Generated Analytics 140

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Content Marketing Institute

OCTOBER 8, 2017

Back in 2015, Nielsen wanted to determine why people purchased specific products. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Shutterstock.

B2C 111

B2C User-Generated Health Retail 111

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Hashtags can help you monitor Facebook conversations, track brand mentions and learn more about how customers feel about your products or services. Find out how to reach the right customers, lower your cost-per-click, and more.

User-Generated 98

User-Generated Law B2C Fashion 98

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. It’s just intimate enough to promote productive networking between attendees. Dreamforce is a must-attend event for any organization using a Salesforce product. Social Media Marketing World. March 1 – 3, San Diego, CA. Dreamforce.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Markinblog

SEPTEMBER 5, 2021

Although most people know of the company’s search engine services, Google also has interests in cloud storage and social media, evidenced by its products Google Drive and Google Plus, respectively. Wildberries. South Korea. United States. Epic Games. United States. Video Games. United States. Akamai Technologies. United States.

Finance 52

Finance Real Estate eCommerce Retail 52

Markinblog

SEPTEMBER 6, 2021

Today, Amazon has diversified the range of products that it offers to become a leading company in the online retail industry. It provides a variety of products and services in the AI, digital streaming, and cloud computing industries. The platform facilitates both B2B and B2C operations. United States. South Korea. Wildberries.

eCommerce 52

eCommerce Finance Retail Shipping 52

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. We all know Dove’s “Real Beauty” campaign, which was first launched in 2004 and went viral thanks to the “Evolution” (2006) and “Real Sketches” (2013) videos.

Branding 52

Branding Fashion Advertising Advertisers 52

Contently B2C

SEPTEMBER 9, 2016

” Around 2013, the content team began experimenting. It’s very much about finding brands who are already invested in the arts; supporting the art; and, instead of selling a product, telling the stories we mutually want to tell.” At first, they tried user-generated content in the hope of driving greater engagement. “I

Education 52

Education User-Generated Management Branding 52

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In 2013, the publication attracted 13.1 We have different revenues and profit streams, different bottlers and products,” he explained. “It’s

PR 52

PR Health Communications Branding 52

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

On24- CMO Confessions

MAY 6, 2021

So in 2013, my company was acquired by PWC and we became PWC Digital. And what started happening is we were doing so much work in products We were building products for clients, so we actually kind of evolved that group and we became a PWC Product, which is there today and it went on just a tremendous amount of growth.

CMO 52

CMO Transform Retail New Technology 52

The CMO Survey

JANUARY 29, 2019

of sales in 2013 when they represented only 8.9% TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). Third, marketers cite four key challenges to selling more products and services online (see Figure 2 below). of sales (see Figure 1).

eCommerce 100

eCommerce Transform CMO Retail 100

Hootsuite

APRIL 14, 2021

It’s not just the B2C folks that get to have all the fun. In a 2013 interview with Digiday he explained their Twitter strategy bluntly: “I aim for a mix of useful and completely useless, funny and dead serious, local and global. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice. A brand should speak with a human voice?

Management 142

Management Social Media Marketing Finance B2C 142

Neil Patel

FEBRUARY 16, 2021

Blogging works for every kind of business, industry, or niche, as well as for almost all business models — even B2C and e-commerce sites. For example, when you create a new product page, write and publish a blog post about the new product. Add quality images of the product and link to the product page.

SEO 141

SEO Analytics User-Generated eCommerce 141

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. DM me for it. Infographics vs Interactives. Infographics vs Photography.

PR 56

PR B2C Fashion SEO 56

OnDemand CMO

NOVEMBER 29, 2021

You may recall that traditional marketing is all about building awareness for products and brands. The reason is that it is expensive to get new customers while it’s much easier (and more sustainable) to keep your current base and sell them more products. This is a really easy way to get started.

Customer 40

Customer B2C Traditional Marketing CMO 40

Dana Nicole

JANUARY 27, 2021

Now, if we take a look at the longtail keyword “refurbished apple products for sale” it’s obvious that the searcher is looking for Apple products as opposed to the fruit. Shoppers use the internet to search for products, especially locally. Targeting vague keywords will bring you untargeted traffic.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52