Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Taking The Brand Out Of The Story. Content Marketing and Social Business strategy is forcing marketers to come to the realization that we need to take our product and our brand out of the story. We have to provide value.

Content Marketing 101

Content Marketing Telemarketing Thought Leadership Marketers 101

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 106

Gen Z Branding Influencer Marketing Fashion 106

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. Coke has smartly positioned themselves as a brand that connects millions of people across the world. 1) Coca-Cola Sharing Can. Modern Marketing'

Thought Leadership 134

Thought Leadership B2C Marketers Marketing 134

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 72

Email Marketing Promotion Retail User-Generated 72

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? How can your brand relate to them and help them problem-solve?

PR 115

PR Transform Target Market Content Marketing 115

Faraday

SEPTEMBER 16, 2021

If you haven't yet noticed, we went through a bit of a brand refresh here this summer, coinciding with the closing of our Series A financing and the launch of our new website. Reimagined logo Don't worry, we kept the zap — that's what we call the lightning-bolt totem we've been sporting since 2013.

Branding 52

Branding Finance Energy Marketers 52

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 104

Branding Food Communications Customer 104

Adobe Experience Cloud Blog

JULY 11, 2017

Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over. Ground Breaker.

Branding 0

Branding Entertainment Thought Leadership Marketers 0

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding 89

Branding User-Generated SEO Entertainment 89

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.”

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? In this post, I define social selling and offer some quick and very high-level ideas on how to build a business through social networking and personal brand-building. The 20 Best Marketing Conferences of 2013. Strategy'

Marketers 77

Marketers Marketing Content Marketing Customer 77

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

MARCH 26, 2023

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended.

CMO 75

CMO B2C CRM Marketers 75

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Large brands and retailers already have access to such online-to-offline metrics. of mobile searches are based on location.

Branding 126

Branding Retail Real Estate SEO 126

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% Year iPhone (iOS) Android 2009 57.9% million.

Branding 108

Branding Marketers Marketing 108

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 75

SEO PR Education Food 75

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. Gmail’s filtering is engagement-based—not brand-based—so it learns from subscribers’ actions and customizes the inbox experience based on that.

Promotion 100

Promotion Email Marketing User-Generated Marketers 100

Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding 111

Branding Thought Leadership User-Generated Entertainment 111

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Hubspot Marketing

MARCH 2, 2023

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

Product 104

Product Fashion Advertising Advertisers 104

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Search Engine Land

JANUARY 31, 2023

Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund 2013: The settlement ended several months of debate over France’s plan to charge Google for linking to French news content. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? MSFT + YHOO: What Would Microsoft Yahoo Look Like?

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 126

Gen Z Transform Marketers Marketing 126

Search Engine Land

MARCH 11, 2023

Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process. 2013: A promotional video suggested the Google Search App for iOS may be gaining Google Now support. Will Google Now For iPhone & iPad Boost Google Search App Usage?

Search Marketers 84

Search Marketers Health Marketers Marketing 84

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 142

Personalized Marketing COS Branding Price 142

Search Engine Land

JANUARY 30, 2023

Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search. Jackie Robinson Google Baseball Player Logo 2013: The Doodle honored Robinson for his 94th birthday.

Search Marketers 83

Search Marketers SEO Transform Marketers 83