Adobe Experience Cloud Blog

FEBRUARY 11, 2013

Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013. Heather Vaughn (@mewzikgirl) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013.

Thought Leadership 134

Thought Leadership Content Marketing Non-Profit Food 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

MARCH 25, 2013

It seems like everyone has gone vine-crazy, and brands have certainly jumped on board as well. With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time. Twitter NYC (@TwitterNYC) March 14, 2013. Use some office swag for a small dose of branding.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 127

Branding Food Communications Customer 127

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Large brands and retailers already have access to such online-to-offline metrics. of mobile searches are based on location.

Branding 126

Branding Retail Real Estate SEO 126

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding 112

Branding Thought Leadership User-Generated Entertainment 112

Adobe Experience Cloud Blog

DECEMBER 27, 2012

True Colors: What Your Brand Colors Say About Your Business – We put the rainbow under a microscope to find out how each color can help you connect with your customers. Also see why Marketo choose purple as its primary branding color. What would you like to see more of in 2013? Here’s our top five for the year.

Millennials 130

Millennials CRM Marketing Marketers 130

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Entertainment 111

Entertainment Marketing Marketers Branding 111

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . Learning what a brand is doing wrong is as important as understanding what it’s doing right. . Instead, we need to think about engagement and satisfaction. When things go wrong, fix them.

Customer 174

Customer Thought Leadership Promotion Branding 174

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? How can your brand relate to them and help them problem-solve?

PR 132

PR Transform Target Market Content Marketing 132

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. There are two important reasons why brands are using influencer marketing more than ever. over last year.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. RyanAir is an extreme example, but how could your brand and strategy take their strategic shift to heart?

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 89

Email Marketing Promotion Retail User-Generated 89

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Not giving them this ability or the instructions to do so could backfire, irritating them and casting negative light on your brand.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% Year iPhone (iOS) Android 2009 57.9% million.

Branding 123

Branding Marketers Marketing 123

Hubspot Marketing

MARCH 2, 2023

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

Product 116

Product Fashion Advertising Advertisers 116

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. Vine and GrapeStory. Focus On Storytelling.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Marketing Insider Group

JANUARY 2, 2015

Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Visual, relevant, and social content builds brand engagement. Where Are We Coming From? icontact ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 98

Branding Marketing Marketers Advertising 98

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. It had 45 million users in its prime and was only available on mobile devices. 2011 - Twitch launched as a live-streaming service for broadcasting video game plays.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Hubspot Marketing

MARCH 19, 2020

It's a brand new month, everyone! After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. It's a time for new beginnings. aren't we forgetting something?

Marketing 144

Marketing Marketers CRM Customer 144

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 129

Gen Z Transform Marketing Marketers 129

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. Over the course of just a few weeks: Intuit buys Mailchimp for $10 billion; FreshAddress and TowerData merge; The CM Group (Campaign Monitor, Liveclicker, Sailthru, etc.) Did it all go according to plan?

Thought Leadership 139

Thought Leadership Email Marketing New Technology Transform 139

Adobe Experience Cloud Blog

MAY 20, 2015

Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding 89

Branding User-Generated SEO Entertainment 89

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Search Engine Land

MARCH 26, 2023

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. A rogue employee discussing your brand crisis can cause even more problems online. Find Your Brand Advocates. Be Prepared.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I attended in 2013 and it was an amazing learning and networking experience, especially for any B2B marketer. Brand ManageCamp September 18-19 in Las Vegas, NV. I have done this list for the past few years.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

According to the Online Publishers Associated (OPA), 73% of its members already used native advertising as of June 2013, while 90% plan to use native ads by the end of the calendar year. Still, if I click a link, expecting an article written by a trusted Slate writer, and land on a Mini Cooper promotion, I loose trust in the Slate brand.

Promotion 134

Promotion Advertisers Advertising Thought Leadership 134

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. That’s enough to make some major brands sit up and take notice. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades. Even celebs are getting in on the action.

Retail 125

Retail SEO Promotion Product 125