Martech

NOVEMBER 21, 2024

” She had been with Temkin Group since 2013. But I don’t feel like I am talking to a brand’s service center, I feel like I’m talking to the brand. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department.

Management 144

Management Customer Transform Thought Leadership 144

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended.

CMO 80

CMO B2C Marketing Marketers 80

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 129

Branding Food Communications Customer 129

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Todays internal teams are staffed with ex-agency talent and bring sharper instincts for the brand than most outsiders ever could. Need tight brand alignment and cross-functional fluency?

Shipping 60

Shipping Branding Performance Marketing Advertising 60

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Large brands and retailers already have access to such online-to-offline metrics. of mobile searches are based on location.

Branding 126

Branding Retail Real Estate SEO 126

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding 112

Branding Thought Leadership User-Generated Entertainment 112

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Magic Charts The Magic Charts feature uses AI to convert raw numbers into dynamic and on-brand visuals. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency. Visual Suite 2.0 Processing.

Transform 72

Transform User-Generated Analytics Communications 72

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. They care about their impact on the world and demand transparency from Brands.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Entertainment 111

Entertainment Marketing Marketers Branding 111

Search Engine Land

SEPTEMBER 17, 2024

Authority Google favors established brands. Whether we like it or not, well-known brands have a better chance of ranking higher in search results than lesser-known websites. Better branding simply means better CTR. Takeaway Brand matters, and SEO is no longer a standalone marketing channel. Yes, backlinks still matter.

User-Generated 78

User-Generated eCommerce SEO Shipping 78

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . Learning what a brand is doing wrong is as important as understanding what it’s doing right. . Instead, we need to think about engagement and satisfaction. When things go wrong, fix them.

Customer 174

Customer Thought Leadership Promotion Branding 174

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats.

User-Generated 110

User-Generated Place Social Media Marketing Branding 110

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 112

Branding Food Shoppers User-Generated 112

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.”

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. There are two important reasons why brands are using influencer marketing more than ever. over last year.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Litmus

JULY 1, 2021

Preview your emails across 90+ email clients, apps, and devices—including all versions of Outlook—to ensure an on-brand, error-free subscriber experience. Take a look at this side-by-side comparison before and after this fix: Outlook 2013 at 120 DPI (without fix). Outlook 2013 at 120 DPI (with fix). Outlook 2013 = mso 15.

Email Marketing 136

Email Marketing Branding Marketing Marketers 136

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. RyanAir is an extreme example, but how could your brand and strategy take their strategic shift to heart?

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Not giving them this ability or the instructions to do so could backfire, irritating them and casting negative light on your brand.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 The Martian ended up on the New York Times bestseller list, and by 2013 the printing and film rights were sold for roughly $100,000 but the movie went on to earn $670 million in box office sales. In the news.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

MARCH 2, 2023

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

Product 119

Product Fashion Advertising Advertisers 119

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 101

Branding Marketing Marketers Advertising 101

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. It had 45 million users in its prime and was only available on mobile devices. 2011 - Twitch launched as a live-streaming service for broadcasting video game plays.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Hubspot Marketing

MARCH 19, 2020

It's a brand new month, everyone! After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. It's a time for new beginnings. aren't we forgetting something?

Marketing 145

Marketing Marketers CRM Customer 145

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% Year iPhone (iOS) Android 2009 57.9% million.

Branding 123

Branding Marketing Marketers 123