Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month. households.

Millennials 112

Millennials Shoppers Food User-Generated 112

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Today’s buyer is everywhere — on the web, on social, on mobile, on email. 2) One size fits all —> every channel personalized.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Vertical Response

JANUARY 18, 2025

Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers. In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art & Copy.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Martech

MARCH 29, 2023

And he has statistics that support this: Digital-native millennials and zoomers now make up 65% of B2B buyer group members, and so the bar for what defines an acceptable experience continues to be raised. ” In broad numbers, hundreds of brands around the world are using Adobe’s CDP for a variety of use cases.

Analytics 112

Analytics Product Automobile Customer Journey 112

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. What is Snapchat?

Gen Z 145

Gen Z Millennials Place Promotion 145

Hubspot Marketing

MAY 3, 2018

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. How heavily you want to brand this blog, in relation to your main brand, is up to you. About" page. Topics/Tags.

eBook 145

eBook SEO User-Generated Millennials 145

Hubspot Marketing

JULY 26, 2022

Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. We also love how consistent the design of Uber's emails is with its brand. Here's an example of an email I once received from this brand. Why aren't millennials moving?" Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Pam Didner

JULY 16, 2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. Brands’ approaches to reach out to the next generation of millennials. Every brand tried to make sure their booths stood out. Several brands did a great job of connecting fun and interaction with their products.

Marketing 51

Marketing Marketers Millennials Retail 51

Adobe Experience Cloud Blog

DECEMBER 27, 2012

True Colors: What Your Brand Colors Say About Your Business – We put the rainbow under a microscope to find out how each color can help you connect with your customers. Also see why Marketo choose purple as its primary branding color. What would you like to see more of in 2013? Does Facebook Work for B2B Lead Gen?

Millennials 130

Millennials CRM Marketing Marketers 130

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 110

Branding Millennials Entertainment Transform 110

Hootsuite

AUGUST 24, 2022

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. Millennials, think of them like Gen Z’s version of Club Penguin. That means brands and makers of all ages can earn money if the games they build become popular.

User-Generated 139

User-Generated Millennials Social Media Marketing Branding 139

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Millennials watch TV with 2 or more electrical devices. Millennials watch TV with 2 or more electrical devices.

Millennials 110

Millennials Energy User-Generated Health 110

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa. The ad was produced by Wieden + Kennedy, London.

Customer 124

Customer Millennials Advertisers Advertising 124

CXL

OCTOBER 31, 2022

Find the best mix between sales and brand-focused ads 5. Go beyond basic characteristics in shallow persona exercises to determine what drives a customer to purchase from your brand over your competitors. Though there is overlap in pricing and style, their brand stands out with longevity. Image source ). TikTok and YouTube).

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Humor humanizes your brand and boosts engagement.

Health 110

Health Transform Fashion Gen Z 110

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Education 111

Education Non-Profit Transform User-Generated 111