Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate SEO 126

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 110

Branding Food Communications Customer 110

Duct Tape Marketing

OCTOBER 28, 2013

How You Handle Controversy Speaks Volumes About Your Brand written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Over this past weekend social media start up Buffer got hacked. Buffer (@buffer) October 26, 2013. Buffer (@buffer) October 26, 2013. Carolyn — Buffer (@buffer) October 26, 2013.

Branding 73

Branding Communications Place Customer 73

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Not giving them this ability or the instructions to do so could backfire, irritating them and casting negative light on your brand.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. “Share of conversations” is the percentage of time your brand shows up in online conversations. The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail Analytics eBook Marketers 108

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Hubspot Marketing

MARCH 19, 2020

It's a brand new month, everyone! First things first -- which metrics should you be paying attention to in the first place? After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board. It's a time for new beginnings. aren't we forgetting something? Which Metrics Should You Track?

Marketing 140

Marketing Marketers CRM Customer 140

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They were a brand that had built itself on Instagram. I noticed brands just weren’t growing the same way on Instagram. I had this idea to do a magazine called Cherry Bombe. It was Instagram first.

Customer 124

Customer Entertainment Food Email Marketing 124

Adobe Experience Cloud Blog

MAY 20, 2015

Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. It had 45 million users in its prime and was only available on mobile devices. 2011 - Twitch launched as a live-streaming service for broadcasting video game plays.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click to Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. A rogue employee discussing your brand crisis can cause even more problems online. Find Your Brand Advocates. Be Prepared.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 110

Food Energy Health Place 110

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Adobe Experience Cloud Blog

DECEMBER 26, 2012

All email marketing follow-ups should be written before the event takes place. Want to find out more awesome techniques to rock out your event strategy in 2013? Check out our brand new Definitive Guide to Event Marketing. Just remember to always plan your follow-up strategy before the event begins.

Event Marketing 127

Event Marketing Advertisers Advertising Email Marketing 127

Content Marketing Institute

NOVEMBER 20, 2018

Go to places where your competitors aren’t and do things they won’t. Minimize risk and place blame for failure. Oreo Cookie (@Oreo) February 4, 2013. And within the brand voice , the team has wiggle room to play. Give the people what they expect. That’s where the good stuff is, the scary stuff. No problem.

Food 104

Food Content Marketing Place Promotion 104

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. These best practices are a good place to start from if you’re just wading into video marketing. Live videos.

Video Marketing 132

Video Marketing Place Product Branding 132

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Adobe Experience Cloud Blog

JANUARY 4, 2013

Mitch: I think that when you ask a question on Twitter when you’re frustrated, you expect an immediate response because there is so much out there about best practices on how brands should respond. It’s a brand that has provided them value or it is a brand that they know and trust.

Digital Marketing 116

Digital Marketing Influencer Marketing Marketing Marketers 116

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Create passionate brand advocates.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. In addition to a larger workload, brand expansion usually requires shifts in messaging and expertise.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

So the visual medium in social media is changing a lot of how you’re able to track things and how consumers are actually going to mention and talk about your brand. Jason: Pinterest is really interesting because it has that visual element to it so search becomes less impactful for brands that are trying to look for mentions.

Education 124

Education eBook Analytics Retail 124

Sprout Social

JANUARY 28, 2020

While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. What is Instagram advertising?

Advertisers 144

Advertisers Advertising User-Generated Promotion 144

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.

Marketing Strategy 105

Marketing Strategy Inbound Marketing Traditional Marketing Marketers 105

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. In 2023, Gmail started placing paid ads in users’ Promotions Tabs. This is when Gmail may start placing them into the spam folder.

Promotion 101

Promotion Email Marketing User-Generated Marketing 101

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 144

PR Customer Journey Customer Acquisition Marketing 144

Duct Tape Marketing

MARCH 19, 2015

” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Rachael has made her brand story part of her viewer’s life story and parlayed that relationship into a small empire to the benefit of both her and her viewer. Tacos, it all comes back to tacos.

Customer Journey 65

Customer Journey Branding Customer Non-Profit 65

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145