Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 104

Branding Food Communications Customer 104

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. In 2023, Gmail started placing paid ads in users’ Promotions Tabs. This is when Gmail may start placing them into the spam folder.

Promotion 100

Promotion Email Marketing User-Generated Marketers 100

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m.

Gen Z 126

Gen Z Transform Marketers Marketing 126

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate SEO 126

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. While instinct has its place, it can lead to inconsistent results.

CMO 75

CMO B2C CRM Marketers 75

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

FEBRUARY 12, 2023

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline 2017: Users could keep track of saved places and share lists with others via text, email and popular messaging apps. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

JANUARY 9, 2023

Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. 2014: More than a billion queries were performed on the search engine during 2013. 2013: Mobile devices accounted for less than 20% of total paid search budgets – and in Q4, tablet metrics grew dramatically faster than those for smartphones.

Search Marketers 81

Search Marketers Transform SEO Marketers 81

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” It’s always present,” said Twitter CEO Dick Costolo. million and Google’s were 42.2

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. It had 45 million users in its prime and was only available on mobile devices. 2011 - Twitch launched as a live-streaming service for broadcasting video game plays.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 109

Food Energy Place Health 109

Search Engine Land

JANUARY 8, 2023

2013: Google offered phone support for businesses having issues with verifying their Google Maps listing. 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” URL network.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Of course you can’t.

SEO 75

SEO PR Education Food 75

Search Engine Land

JANUARY 31, 2023

Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund 2013: The settlement ended several months of debate over France’s plan to charge Google for linking to French news content. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? MSFT + YHOO: What Would Microsoft Yahoo Look Like?

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Search Engine Land

JANUARY 30, 2023

Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search. Jackie Robinson Google Baseball Player Logo 2013: The Doodle honored Robinson for his 94th birthday.

Search Marketers 83

Search Marketers SEO Transform Marketers 83

Search Engine Land

MARCH 3, 2023

Microsoft Says Goodbye To “Scroogled” Ad Campaign 2013: Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, was coming to an end. Google Hotpot Places A Bet On Las Vegas 2011: The company announced a local marketing campaign aimed at upping usage of Google Places and Hotpot.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Google Avoids Link Tax But Vague “Ancillary Copyright” Law Sets Up Future Legal Battle 2013: There remains ambiguity about exactly how much can be excerpted without a content license. But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh. Google Germany Gone Kaput?

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 142

Personalized Marketing COS Branding Price 142

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

JANUARY 20, 2023

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons. Logo 2013: The Doodle was in shades of blue, green and yellow. ” Google’s Martin Luther King, Jr.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 2, 2023

Brands can now buy Walmart sponsored search ads via API partners. 2013: After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google, which came away largely unscathed from the process. Microsoft Advertising launches sweepstakes for advertisers.

Search Marketers 86

Search Marketers Marketers Marketing Advertising 86

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Google Flights’ new search features let users filter searches by travel interests 2016: Travelers could perform Google Flight searches without entering a specific date or place.

Search Marketers 81

Search Marketers Marketers Marketing SEO 81

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They were a brand that had built itself on Instagram. I noticed brands just weren’t growing the same way on Instagram. I had this idea to do a magazine called Cherry Bombe. It was Instagram first.

Customer 92

Customer Entertainment Food Email Marketing 92

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. Instead, they are primarily concerned with the outcomes and the impact on their brand. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Searching for The Super Bowl Start Time: 2013 Edition 2013: Google provided the answer right at the top of the page. and Skittles. wealth rather than merit).

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? 22 of the best free image sites Here's a long list of some of the best places to find free images online.

User-Generated 84

User-Generated Place Social Media Marketing Branding 84

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. What if you cared for the content and even more for the person or brand producing it?

Outbound Marketing 115

Outbound Marketing Inbound Marketing Content Marketing B2C 115

Hubspot Marketing

DECEMBER 1, 2023

Icons set your brand apart. Using branded icons across different platforms and streamlining them with your marketing and sales materials helps you differentiate your brand from competitors and makes your material stand out. Why are icons important in branding? Get 30 customizable image icons for free.

eCommerce 115

eCommerce Marketers Marketing Manufacturing 115

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. How did you come to be in marketing? What was the path that brought you here?

SEO 102

SEO Entertainment Marketers Marketing 102