Adobe Experience Cloud Blog

DECEMBER 17, 2013

Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Airlines seem to be getting better at humanizing their brands (last month, DJ Waldow blogged about Virgin Airline’s safety video ) and WestJet is definitely leading the pack. What a neat little purrrrrrk!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. An official policy can help you: Maintain your brand identity consistently across channels. Prevent a full-blown PR crisis. Source: FedEx.

PR 112

PR Law Management Education 112

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Create passionate brand advocates.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Hootsuite

AUGUST 18, 2021

the "blue" market, circa 2013. Social is only becoming more important to the bottom line , and if your brand doesn’t support your social team’s long-term learning, savvier competitors will beat you to the punch. By 2026, brands will be spending 24.5% created, nursed and sold over a dozen (now old school) parody accounts.

Education 142

Education Marketing Marketers Digital Marketing 142

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Does that mean music marketing is dead? Actually, the reality is very different.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. we’re being as flexible as possible while listening to consumers and staying true to the essence and values of our brand and company.”.

CMO 145

CMO Marketing Marketers Health 145

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 98

Automobile Marketing Marketers Social Media Marketing 98

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath.

PR 56

PR B2C Fashion SEO 56

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. We also learned the power of PR and guest blogging. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass. Many of the attendees came regularly, some attending dozens of times (looking at you, Kyle !). Yes, that’s Sean D.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. How about knowing more about Newsjacking and how this method can bring good results for your brand? In this post, we will cover: How important is it to promote your brand?

User-Generated 72

User-Generated Transform Promotion PR 72

Duct Tape Marketing

AUGUST 18, 2016

And sometimes, brands pay the price for that automation. I think we put social media fails from brands right up there with celebrity gossip. Domino’s Pizza is the first brand that comes to mind. It’s great that Domino’s is prepared for damage control – every brand should be. We Love Social Media Fails. Keep It Authentic.

PR 48

PR Price Place Branding 48

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. How Does the Internet Influence the Buyer’s Journey? The stages of the buyer’s journey.

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets.

PR 52

PR Health Communications Branding 52

Lusha

JUNE 7, 2024

It’s the foundation of your brand reputation and customer loyalty. This can help establish your brand as a thought leader and build trust with potential customers. Public Relations (PR) involves securing media coverage and building relationships with journalists and influencers to increase brand awareness and credibility.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hubspot Marketing

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Branding 111

Branding PR Retail Education 111

Hootsuite

JUNE 23, 2020

Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. Branded hashtags are another great option for businesses on Instagram. Create a branded hashtag.

User-Generated 145

User-Generated PR Fashion Branding 145

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Hootsuite

OCTOBER 1, 2019

So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Consider creating a branded hashtag. in the comments).

User-Generated 111

User-Generated PR Law Shipping 111

Search Engine Land

FEBRUARY 17, 2023

Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month. Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works 2013: One reason that Graph Search rolled out so slowly: privacy.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Hootsuite

FEBRUARY 24, 2021

Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. Facebook reportedly offered $3 billion to acquire Snapchat in 2013. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others.

Health 144

Health Social Media Marketing Marketing Marketers 144

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World was founded by Social Media Examiner in 2013. Digital Summits.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker.

Education 110

Education Non-Profit Transform User-Generated 110

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Search Marketers 92

Search Marketers Health Marketing Marketers 92