Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 122

Analytics Product Automobile Customer Journey 122

Hubspot Marketing

MARCH 2, 2023

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

Product 110

Product Fashion Advertisers Advertising 110

Marketing Insider Group

NOVEMBER 21, 2013

And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations.

Branding 111

Branding PR Entertainment Education 111

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 76

SEO PR Education Food 76

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

MARCH 25, 2013

The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. It seems like everyone has gone vine-crazy, and brands have certainly jumped on board as well. Twitter NYC (@TwitterNYC) March 14, 2013. Use some office swag for a small dose of branding.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs).

Branding 126

Branding Retail Real Estate SEO 126

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Branding 106

Branding Thought Leadership Fashion Marketers 106

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Bloggers on Brands. 38% post brand or product reviews.

B2C 122

B2C Buzz Marketing Marketing Mix Marketing 122

Adobe Experience Cloud Blog

DECEMBER 27, 2012

True Colors: What Your Brand Colors Say About Your Business – We put the rainbow under a microscope to find out how each color can help you connect with your customers. Also see why Marketo choose purple as its primary branding color. Check out the post for additional tidbits of productivity destroyers.

CRM 130

CRM Millennials Marketing Marketers 130

Marketing Insider Group

FEBRUARY 5, 2013

In a world where every brand is a publisher using content to help them sell their stuff, what does that means for a traditional publisher, who generally has no “stuff” to sell other than the content itself? I think we’ll see fewer brands publishing content and, instead, more Content Brands. But is a Content Brand critical?

Branding 111

Branding eBook Education Marketers 111

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? How can your brand relate to them and help them problem-solve?

PR 137

PR Transform Target Market Content Marketing 137

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding 112

Branding Thought Leadership User-Generated Entertainment 112

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 110

Branding Food Communications Customer 110

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. There are two important reasons why brands are using influencer marketing more than ever. over last year.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. .” — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. RyanAir is an extreme example, but how could your brand and strategy take their strategic shift to heart?

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Marketing Insider Group

MAY 23, 2013

We’ll see more human brands , interacting with their customers in a more personal. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. contentchat.

Customer 96

Customer CMO Marketing Marketers 96

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. “Share of conversations” is the percentage of time your brand shows up in online conversations. The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail Analytics eBook Marketers 108

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. They were a brand that had built itself on Instagram.

Customer 124

Customer Entertainment Food Email Marketing 124

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. Vine and GrapeStory. Focus On Storytelling.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market?

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JANUARY 2, 2015

Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Visual, relevant, and social content builds brand engagement. Where Are We Coming From? icontact ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. What is a trust bank?

eBook 132

eBook Email Marketing Promotion Branding 132

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. That’s enough to make some major brands sit up and take notice. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.

Retail 120

Retail SEO Promotion Product 120

Martech

NOVEMBER 21, 2024

The first thing to know is that the Institute is product-agnostic. ” She had been with Temkin Group since 2013. “Product, sales. That’s a view enthusiastically advanced by Jeff Wartgow, VP product management, Oracle CX service. “Our role is like a think tank inside Qualtrics,” said Zdatny.

Management 144

Management Customer Transform Thought Leadership 144

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. The increase in customer sentiment and brand recognition that it drove was priceless. 3) The Pumpkin Spice Latte Gets A Personality: Starbucks. 4) Surprise and Delight: WestJet.

Thought Leadership 134

Thought Leadership Branding Promotion Product 134

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click to Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. This email from Kate Spade brings in similar products to cross-sell: Don’t Forget About Mobile. Remind Them What They Left Behind.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Words become less important, text becomes less important, search is harder, and monitoring who’s talking about your product becomes more difficult because consumers are sharing an image of your product. Otherwise you’re missing 80% of the consumer activity around your brand on the platform.

Education 124

Education eBook Analytics Retail 124

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 137

Customer Journey Customer Whitepaper Marketing 137