illumin

SEPTEMBER 25, 2023

The birth of paid social With the rise of social media came the birth of social media marketing. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model.

Social Media Marketing 52

Social Media Marketing Advertising Advertisers User-Generated 52

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 111

Millennials Thought Leadership Education Marketing 111

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Three of the biggest marketing trends for 2015.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Buffer Marketing

MARCH 16, 2023

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. That was a different time – when we had to prove the ROI of social media to the businesses and brands that we were working with.

Social Media Marketing 126

Social Media Marketing Education Copywriting Branding 126

Hootsuite

OCTOBER 27, 2021

Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Why verify your Facebook Page?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. In 2021, only 9% of marketers were using TikTok to promote their business. And interest in Reels is definitely growing over time: Should your brand be making Reels?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Adobe Experience Cloud Blog

APRIL 8, 2014

Today’s buyer is everywhere — on the web, on social, on mobile, on email. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. 2) One size fits all —> every channel personalized.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. This means brands have no idea why a piece of content did extremely well or fell flat. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013.

Analytics 111

Analytics User-Generated Social Media Marketing Promotion 111

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. For some brands, videos are used heavily for advertising.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

NOVEMBER 23, 2016

With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. And recreating an approach that worked for one brand won’t always pan out for yours.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

User-Generated 131

User-Generated Retail Shoppers Shipping 131

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

OCTOBER 25, 2024

Instagram for Business Domain Rating: 99 Monthly Organic Traffic: 1.6B (Instagram.com) Like Facebook, Instagram is another valuable place to list your business’ NAP information for visibility, local SEO, and social media marketing. Grade your brand using AI Search Grader and Website Grader today — for free.

Real Estate 85

Real Estate SEO User-Generated Advertising 85

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. 

Customer 121

Customer Communications Transform Social Media Marketing 121

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. They earn thousands or even millions per year for sharing branded content with their audience. Frankly, we think it’s social success at its best. Brand status. How many brands do they work with? Are these brands well-known/respected?

Entertainment 123

Entertainment Fashion Influencer Marketing Energy 123

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline.

Analytics 145

Analytics Marketing Marketers Education 145

Neil Patel

SEPTEMBER 13, 2021

This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. A couple you might like to consider are “The Social Media Revolution: The Story Behind the Most Influential Social Media Documentaries” and “Hype Machine: The Wild World of Social Media Marketing.”.

Transform 136

Transform Marketing Marketers Millennials 136

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Email marketing M&A is seeing a surge. Chris Wood, Editor.

Transform 113

Transform CMO Advertisers Advertising 113

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Rock Content

JANUARY 3, 2024

You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. Lightheartedness doesn’t always work.

Marketing 97

Marketing Marketers Retail Promotion 97

Buffer Marketing

SEPTEMBER 28, 2023

Prioritizing building an authentic brand to gather audience loyalty A major part of Chenell’s rapid growth can be connected to the authenticity and humanness of her brand online. While she doesn’t shy away from AI tools , she also touches on the limitations of AI in brand building. "You

Branding 121

Branding Place Management Social Media Marketing 121

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 111

Transform Entertainment Whitepaper Communications 111

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Like other social platforms, Facebook uses hashtags to categorize content. You can also use Facebook hashtags as a social listening tool. Schedule all your social posts and track their performance in one dashboard.

User-Generated 98

User-Generated Law B2C Fashion 98

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

User-Generated 119

User-Generated Entertainment Shoppers Fashion 119

Duct Tape Marketing

DECEMBER 5, 2013

For brands that utilize image sharing networks, migrating your existing social media followers to your Pinterest account and integrating the platform into your other social media networks is an integral part of a visual marketing strategy. Integrate Pinterest With Your Other Social Media Channels.

B2C 78

B2C Social Media Marketing Management Branding 78