Marketing Insider Group

JANUARY 2, 2015

Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. 52% of marketers generated a lead from Facebook in 2013.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 109

Email Marketing Promotion Retail User-Generated 109

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. User-generated content is a must. Today’s Brands Need to Be Transparent. confession. How do you do this?

Management 145

Management Food Communications SEO 145

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google working on fixing data in URL parameter tool.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. Leo allows users to define what content is most relevant to them. It felt like everyone was using them.

Price 143

Price Fashion User-Generated Thought Leadership 143

Sprout Social

JANUARY 28, 2020

While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it.

Advertisers 144

Advertisers Advertising User-Generated Promotion 144

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. followers) TikTok: @amy.porterfield (11.4K

eCommerce 119

eCommerce Transform Retail Shoppers 119

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding 89

Branding User-Generated SEO Entertainment 89

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

User-Generated 126

User-Generated Entertainment Shoppers Fashion 126

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? For information on the football teams, recipes and snacks.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. ISPs are working hard to improve the experience of their service for their users. Years later, Gmail isn’t the only ISP to help users organize their inboxes.

Promotion 101

Promotion Email Marketing User-Generated Marketing 101

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Note that on-platform checkout is currently only available to iOS and Android users based in the US. It’s self-contained.

User-Generated 124

User-Generated Retail Shoppers Shipping 124

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. Complement Your Brand Through a Facebook Cover Photo.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Previous versions of the document had been leaked many times prior to this.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. “We want to make this easier for brands,” said Fleisch.

Analytics 122

Analytics Product Automobile Customer Journey 122

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. A year ago, I was generating 1,088,251 visits a month from Google.

SEO 112

SEO User-Generated Advertisers Advertising 112

Search Engine Land

MARCH 26, 2023

Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They lean on User-Generated Experiences for purchase decisions. They are three times as likely to follow brands over a family member on social networks.

Millennials 110

Millennials Energy User-Generated Health 110

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. First-generation beacons were about the size of an apple. They must have Bluetooth enabled.

Energy 145

Energy Manufacturing Retail User-Generated 145

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Hubspot Marketing

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. Do give your cover image a focal point and colors that match your brand.

User-Generated 145

User-Generated Fashion eBook Branding 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of 2019, 79.5% households.

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review 2014: The update gave users the option to override changes without having to review the conflicts first. million and Google’s were 42.2

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Adobe Experience Cloud Blog

JANUARY 8, 2015

People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. One quiz generated over $75,000 in revenue and 1,220 new customers.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand.

Management 141

Management Social Media Marketing Finance B2C 141

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Brands can now buy Walmart sponsored search ads via API partners. ” – Google. Microsoft Advertising launches sweepstakes for advertisers.

Search Marketers 86

Search Marketers Marketing Marketers Advertisers 86

Duct Tape Marketing

JUNE 5, 2014

Only recently, has this underutilized method of demand generation been brought to the forefront of public attention. According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% Sounds good, right? It gets better.

Non-Profit 77

Non-Profit User-Generated Marketing Automation Platform Email Marketing 77

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145