The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% increase since 2013. of the time, representing a 29.3%

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Marketing Insider Group

MAY 23, 2013

I think we’ll see more customer-centric CMO s. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. What is the future of Marketing Innovation? contentchat.

Customer 96

Customer Marketers Marketing CMO 96

Hubspot Marketing

NOVEMBER 16, 2022

We were early adopters on both platforms — HubSpot in 2013 and ClickUp in 2017. ZenPilot , a consulting business that aims to help agencies streamline their operations, currently leverages both ClickUp and HubSpot. Andrew Dymski, ZenPilot's co-founder, told me, "ClickUp and HubSpot joining forces is a game changer!

Product 106

Product CMO CRM Management 106

Adobe Experience Cloud Blog

MARCH 10, 2015

In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” Marketers need to be able to respond to events as they happen.

Thought Leadership 134

Thought Leadership Customer Journey CMO Marketers 134

Marketing Insider Group

JANUARY 2, 2015

52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. CMO Council ). CMO Council ). The Claim: Social media drives customer acquisition. Emarketer ). Diode Digital ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. When AG Salesworks and The Bridge Group conducted a study of 1,000 prospects, they converted 32 of them into the pipeline. That’s a 3.2% prospect-to-pipeline rate – is 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Once the CMO does this, everything upstream will improve.

CMO 134

CMO Manufacturing Transform Marketers 134

Marketing Insider Group

FEBRUARY 17, 2015

2013 brought us the Dove Real Beauty ad that really set the stage. In his book, Grow , former P&G CMO Jim Stengel shows us that business who focus on connecting with their consumers based on their brand’s core purpose, or reason for being, are 3X more successful than companies who promote products and services directly.

Content Marketing 111

Content Marketing CMO Marketers Marketing 111

Set Up

FEBRUARY 22, 2022

I had just spent six years leading business development and marketing for Engauge, but in 2013 we were acquired by Publicis Groupe and merged with Moxie , so it was clear that it was time for me to move on. This post was written by Joe Koufman , the Founder & CEO of Set up. As of January 2, 2014, I was unemployed.

CMO 98

CMO Digital Marketing Branding Search Marketers 98

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Indeed they are, but there’s a good chance they’re also paying attention to the remarkable flurry of mergers and acquisitions in the space. Understanding buyer intent .

Transform 114

Transform CMO Advertisers Advertising 114

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The post CMO Confessions Ep.

CMO 52

CMO Transform Retail New Technology 52

Search Engine Land

FEBRUARY 6, 2023

YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Google Now Ranks No.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Mike Volpe is the CMO of HubSpot, the world’s #1 inbound marketing platform. Want to try Signals?

Transform 77

Transform Inbound Marketing CMO eBook 77

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

DECEMBER 1, 2023

Each icon was designed to resonate with the service it represented,” says Sergey Solonenko , founder and CMO of Algocentric Digital Consultancy. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

eCommerce 131

eCommerce Marketers Marketing Manufacturing 131

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. Guests such as Seth Godin, Tamsen Webster, and LinkedIn CMO Shannon Brayton attracted the most attention. Updated yearly, it has now been downloaded more than a million times. The guides have been translated into six languages.

Entertainment 90

Entertainment Thought Leadership Marketers Marketing 90

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. And we wanted to do this by the end of 2013. And in exchange for delivering this value, he became a superstar.

CMO 110

CMO Marketers Marketing Education 110

Duct Tape Marketing

NOVEMBER 18, 2015

From basement to boardroom…back to basement, she is now a co-founder, investor and CMO of Dasheroo , business dashboards for every business in the world. She also founded VerticalResponse (now a Deluxe company), provider of online marketing services to small business in 2001 and was the CEO until it was acquired in 2013.

Analytics 78

Analytics Social Media Marketing CMO Marketing 78

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Social Media Marketing World. March 1 – 3, San Diego, CA. It has grown to be one of the biggest social media marketing conferences in the world.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. This type of scenario can become commonplace when senior decision-makers don’t trust their staff — often, it's a CMO, or similar executive leader, that hasn't dipped their toe in SEO for a decade or more.

SEO 54

SEO Branding Real Estate Price 54

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. What is CDP? Why should you invest in a CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction.

Transform 105

Transform CMO Marketers Marketing 105

Hubspot Marketing

FEBRUARY 12, 2020

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We February 9, 2013. I know I sure would be!

Marketers 145

Marketers Marketing Health Promotion 145

Search Engine Land

OCTOBER 26, 2023

Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko , Ahrefs called out Semrush for, among other edits, changing Dean’s recommendation from Ahrefs to Semrush in a sentence preceded by “if you had to make me pick ONE tool to use for SEO, I’d have to go with…” The 7 ‘shameless edits’ So what’s (..)

CMO 112

CMO SEO Customer Branding 112

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market. CMO, tear down that wall. Repurpose Your Best-Performing Content. I paraphrase.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

OnDemand CMO

NOVEMBER 29, 2021

In 2013, Phelps was prescient in discussing how to do this at a meeting of the NJ Chapter of MENG (Marketing Executives Networking Group). The post It’s Time to Focus on Retaining Customers appeared first on OnDemand CMO. As such, B2B customer retention strategies are becoming more and more prized ways for companies to grow.

Customer 40

Customer B2C Traditional Marketing CMO 40