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Agility Will Rule in the Era of Engagement Marketing

Adobe Experience Cloud Blog

For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. It was quick, witty, and memorable.

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The Next Era of Marketing: Hear from Seth Godin

Adobe Experience Cloud Blog

In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. For 100 years, marketing and advertising was the same thing.

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