Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Transform 105

Transform CMO Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm). on Wednesday at 1:30pm (spoiler alert: it can). TAKE A FIELD TRIP. Salesforce.com'

Inbound Marketing 134

Inbound Marketing Thought Leadership Energy Price 134

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. They were all videos.

Entertainment 106

Entertainment Marketing Marketers Content Marketing 106

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts.

Thought Leadership 134

Thought Leadership Content Marketing Non-Profit Food 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Adobe Experience Cloud Blog

MARCH 25, 2013

So how can you use Vine as part of your content marketing strategy? Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013. Vogue.fr (@VogueParis) March 4, 2013. v/bdBtYx7bIJJ.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. Are you a results-driven marketer? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees.

Marketing 85

Marketing Marketers Content Marketing Customer 85

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Content Marketing'

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Martech

JULY 30, 2024

In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house. More robust enterprise offerings make Canva a direct competitor to Adobe.

User-Generated 110

User-Generated eCommerce Advertisers Advertising 110

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

Marketing Mix 77

Marketing Mix SEO Education Analytics 77

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketing 111

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 78

SEO PR Education Food 78

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can Content Marketing Create Corporate Culture? Or are they?

Content Marketing 111

Content Marketing Marketing Marketers Communications 111

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

Content Marketing 111

Content Marketing CMO Marketing Marketers 111

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Content Marketing 105

Content Marketing Transform Marketing Marketers 105

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. Click To Tweet.

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Adobe Experience Cloud Blog

JANUARY 22, 2013

The Impact Equation - Chris Brogan - I think this book is a bit ahead of it’s time, and is a primer for the immense challenges that will face content creators this year. If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out.

Marketing 134

Marketing Marketers Advertisers Advertising 134

Businesses Grow

MARCH 10, 2025

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Adobe Experience Cloud Blog

DECEMBER 27, 2012

We can start looking at our marketing campaigns in the same way that legendary Oakland A’s manager Billy Beane looked at his players. A well thought out infographic with a great design can be a major player in the growing world of visual content marketing. What would you like to see more of in 2013?

CRM 130

CRM Millennials Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013? Event Marketing'

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

Advertisers 112

Advertisers Advertising Education Content Marketing 112

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

eCommerce 246

eCommerce Education Management Product 246

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success.

Education 111

Education Marketing Marketers Advertisers 111

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

Customer 96

Customer Marketing Marketers CMO 96

Animalz blog

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

Transform 109

Transform Law Manufacturing Inbound Marketing 109