Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

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Adobe Experience Cloud Blog

MARCH 25, 2013

So how can you use Vine as part of your content marketing strategy? Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013. Vogue.fr (@VogueParis) March 4, 2013. v/bdBtYx7bIJJ.

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Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. Are you a results-driven marketer? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees.

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Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

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Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Content Marketing'

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Martech

JULY 30, 2024

In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house. More robust enterprise offerings make Canva a direct competitor to Adobe.

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Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content.

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Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

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Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

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Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

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Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

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Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can Content Marketing Create Corporate Culture? Or are they?

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Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

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Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

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Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

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Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. Click To Tweet.

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Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

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Adobe Experience Cloud Blog

JANUARY 22, 2013

The Impact Equation - Chris Brogan - I think this book is a bit ahead of it’s time, and is a primer for the immense challenges that will face content creators this year. If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013? Event Marketing'

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Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

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Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

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Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

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Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success.

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Businesses Grow

MARCH 10, 2025

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

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Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

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Animalz blog

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

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Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise.

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Adobe Experience Cloud Blog

JULY 29, 2014

To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Content Marketing' Why Pinterest? Register here !

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Marketing Insider Group

DECEMBER 26, 2012

Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. And I wish you all the best in your marketing endeavors in 2013! Top B2B Marketing Insider Post of 2012: What Is Marketing?

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Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

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Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I agree 100%. For the rest of us we have to try a bit harder.

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Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

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