Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

Marketing Mix 76

Marketing Mix SEO Education Analytics 76

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Big Data marketing (personalization).

Transform 110

Transform Entertainment Marketers Marketing 110

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time?

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Duct Tape Marketing

JANUARY 3, 2013

Marketing podcast with John Jantsch. As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. My editorial themes for 2013: January – Referral Marketing. Aug – Content Marketing. photo credit: the camera is a toy.

eBook 78

eBook Marketing Mix PR Education 78

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

Content Marketing 127

Content Marketing Marketers Marketing Marketing Mix 127