Businesses Grow

MARCH 10, 2025

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I agree 100%. For the rest of us we have to try a bit harder.

Content Marketing 134

Content Marketing SEO Marketing Strategy Customer 134

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

Customer 96

Customer Marketers Marketing CMO 96

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Price 143

Price Fashion Thought Leadership User-Generated 143

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

MAY 27, 2020

Content quality vs. content quantity. How much content is enough? Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with.

Entertainment 145

Entertainment Content Marketing Customer Journey Customer 145

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. Historically this has been in order to penalize marketers who have attempted to outsmart the formula with spammy, black-hat techniques, but more recent updates have been to simply return better results for quality content.

SEO 110

SEO Finance Content Marketing Place 110

Marketing Insider Group

APRIL 24, 2023

Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions. In contrast with other popular search engines, DuckDuckGo rejects the tracking of data and personalized search results.

Non-Profit 121

Non-Profit User-Generated Advertisers Advertising 121

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. Let’s use the topic of “content marketing” as an example. Audit your existing content pages and group them by topic focus. Example Topic Feature: Content Marketing. Content Marketing Strategy.

SEO 139

SEO Inbound Marketing Content Marketing Place 139

Duct Tape Marketing

JUNE 5, 2014

Because these platforms typically feature CRM integration, lead activity within marketing efforts can be directly tracked from campaign inception to lead conversion. The ‘Automation’ in Marketing Automation. It won’t create the content for you but with it, you can build the most effective route by which to push your content.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Businesses Grow

JANUARY 15, 2024

Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. But something was wrong. And it was just getting worse.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 91

Entertainment Thought Leadership CMO Marketers 91

Sprout Social

APRIL 30, 2020

And for The New York Times, the most-read piece it published online during 2013 was a dialect map. One of the best advantages of data visualization is its versatility, allowing you to repurpose it in different formats for various aspects of your business–from social media to content marketing. Easily repurposed. Case studies.

Marketers 133

Marketers Marketing Communications Analytics 133

Duct Tape Marketing

AUGUST 14, 2014

Mobile content is distinct because of the idiosyncratic and curious ways users interact with it. A Rumble study from 2013 found that while certain mobile app user behaviors were similar, most of those interacting with mobile content exhibited unique behavior. Make mobile a part of your overall strategy.

User-Generated 78

User-Generated Target Market Marketing Strategy Advertisers 78

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Marketing strategies have also played a significant role in perpetuating FOMO. This feeling of exclusion can be pervasive and deeply unsettling.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

AUGUST 27, 2015

52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity.

Transform 110

Transform Marketers Marketing Education 110

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership 111

Thought Leadership Marketers Marketing Communications 111

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Lusha

JUNE 7, 2024

We’ll explore key components of a GTM strategy, provide step-by-step guidance, and showcase real-world examples of companies that have mastered the art of GTM. It’s a roadmap that guides every aspect of the launch, from identifying your target audience to determining the most effective marketing and sales channels.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. That mantra is repeated in nearly every content and marketing discipline. Four writers.

SEO 76

SEO Content Marketing Product Promotion 76

Spiralytics

JANUARY 16, 2023

While traditional marketing, like television ads, billboards, and other recognizable advertising, still has its place, influencer marketing will most likely join them in the upcoming years as one of the more prominent marketing strategies. The current marketing landscape has steadily evolved over the past decade.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Rock Content

JUNE 7, 2016

The first step in creating great content is knowing your audience inside and out. This is why it’s important to develop audience profiles during the planning phase of your content marketing strategy. So what are you waiting for?

Entertainment 66

Entertainment User-Generated B2C eBook 66

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketers Marketing Health 145

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Duct Tape Marketing

AUGUST 2, 2015

7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design.

SEO 78

SEO Place Management Marketing Strategy 78

OnPassive Marketing

JULY 10, 2022

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. As such, many professionals are using LinkedIn marketing automation software as well. The Importance Of Content Marketing Automation. It can be created by employees or by external writers.

Whitepaper 69

Whitepaper User-Generated Marketers Marketing 69

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! It shows you the longevity of blogging.)

Manufacturing 75

Manufacturing Transform Marketers Marketing 75

Rock Content

AUGUST 5, 2023

JSON-LD is another web standard first added as a recommended format in 2013. Choose the right schema type Naturally, your content marketing strategy likely includes multiple asset types (e.g., Start by selecting the schema type that works best for your content item. videos or articles).

SEO 91

SEO User-Generated Place Marketing Strategy 91

Rock Content

AUGUST 20, 2020

Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. With the digital transformation, information becomes faster, but it is also quickly replaced by new content. Want to learn more techniques that can improve your Content Marketing strategy?

User-Generated 72

User-Generated Transform Promotion PR 72

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Neil Patel

DECEMBER 26, 2022

Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content. Query: best content marketing certifications (informational search).

Content Marketing 98

Content Marketing Product Food Place 98