Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can Content Marketing Create Corporate Culture? Or are they?

Content Marketing 111

Content Marketing Marketing Marketers Communications 111

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Buffer Marketing

NOVEMBER 12, 2024

22 of the best free image sites Here's a long list of some of the best places to find free images online. It’s also a great place to hunt for things like PSDs, vectors, videos, and templates — particularly useful if you’re looking to design something of your own with a stock image as a base. Unsplash 2.

User-Generated 109

User-Generated Place Social Media Marketing Branding 109

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013?

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Businesses Grow

MARCH 10, 2025

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Food 110

Food Content Marketing Place Promotion 110

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Content Marketing'

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard. What Is Big Data For Marketing? The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail eBook Analytics Marketing 108

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. Content marketing – Content marketing is a great way to start making a name for yourself in your industry.

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. Historically this has been in order to penalize marketers who have attempted to outsmart the formula with spammy, black-hat techniques, but more recent updates have been to simply return better results for quality content.

SEO 110

SEO Finance Content Marketing Place 110

Marketing Insider Group

FEBRUARY 26, 2014

But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Content that people actually want, like, consume and share.

Shipping 110

Shipping Content Marketing Promotion Place 110

Hubspot Marketing

DECEMBER 14, 2016

Once you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion -- Ahrefs and BuzzSumo are great places to start with this. Check out these content marketing planning templates to get started.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Search Engine Land

MARCH 20, 2023

Topless Nude Photo Makes It Way To The Google Knowledge Graph 2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. As HubSpot produces more content, the blog pages increase and the structure becomes more complex because there's no uniform linking in place. Let’s use the topic of “content marketing” as an example.

SEO 139

SEO Inbound Marketing Content Marketing Place 139

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. CEOs now place technology as the # 2 largest concern after market conditions. Traditional markets are being disrupted all over the place.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Duct Tape Marketing

JUNE 5, 2014

Because these platforms typically feature CRM integration, lead activity within marketing efforts can be directly tracked from campaign inception to lead conversion. The ‘Automation’ in Marketing Automation. It won’t create the content for you but with it, you can build the most effective route by which to push your content.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Marketing 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

M: What are your thoughts on the rise of visual content marketing and where do you think it’s heading? Our Social Fresh account has a lot of different algorithms in place that bring great content to the front without it always being curated. We automate a lot of stuff. It’s all based on a lot of work that we’ve done.

Education 124

Education eBook Analytics Retail 124

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Marketers are charged with coordinating this experience, and to do it well, they need a platform specifically designed to drive engagement across every single channel.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Google Launches Streamlined Image Search 2013: With the new system made it easier to quickly skim through multiple images, rather than the old system that requires a lot of clicking, then closing windows to go back and select a new image.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Sprout Social

APRIL 30, 2020

And for The New York Times, the most-read piece it published online during 2013 was a dialect map. One of the best advantages of data visualization is its versatility, allowing you to repurpose it in different formats for various aspects of your business–from social media to content marketing. Easily repurposed. Case studies.

Marketing 135

Marketing Marketers Communications Analytics 135

Buffer Marketing

MARCH 1, 2024

“I will never forget how extremely nervous I was for the first gathering during the retreat in 2013,” Åsa Nyström, VP of Customer Advocacy, told me. And they make our Content Marketing team happy too.)” She’s been at Buffer for 11 years and attended every Buffer retreat.

Logistics 21

Logistics Energy Food Communications 21

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Your ultimate goal with content marketing is to delight your audience, and quizzes can accomplish this in big ways. I’d love to hear your thoughts on why quizzes are all over the place.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Businesses Grow

JANUARY 15, 2024

Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. On every place we publish, whether it is B2B or B2C.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Content Marketing Institute

NOVEMBER 28, 2017

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Most successful podcasts started with an audience already in place. But it’s rare.

Content Marketing 111

Content Marketing Entertainment Promotion User-Generated 111

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate SEO 126

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. ” About This Season of the Animalz Podcast: AI & Content Hello… is there anybody out there creating real value with AI? One that allows. It was a magical time.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Marketing Insider Group

AUGUST 27, 2015

52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity.

Transform 110

Transform Marketing Marketers Education 110

Hubspot Marketing

JULY 13, 2017

Why are we making the video in the first place? Are there other tips you have for video marketers when it comes to putting together a great script? Editor's Note: This post was originally published in November 2013 and has been updated and for freshness, accuracy, and comprehensiveness. What’s the goal of this video?

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Adobe Experience Cloud Blog

AUGUST 28, 2017

If you do the upfront work to set the foundation, everything else will fall into place more easily. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. You didn’t want to hear that you had to do your homework. Can’t you just say the dog ate it and move on?

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Google Flights’ new search features let users filter searches by travel interests 2016: Travelers could perform Google Flight searches without entering a specific date or place.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Hubspot Marketing

DECEMBER 1, 2023

We utilized marketing icons on our website’s landing page to highlight our core services: AI-Powered Search Marketing, AI-Powered Content Marketing, and AI-Powered CRO. In formal documents (like legal contracts or academic research papers), using icons may appear unprofessional or out of place.

eCommerce 131

eCommerce Marketing Marketers Manufacturing 131

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 90

Entertainment Thought Leadership CMO Marketing 90

Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. And today there is a steady supply of new places to share and connect: SnapChat, SoundCloud, WeChat….

Fashion 134

Fashion Marketing Marketers Analytics 134

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . It’s fantastic to be back here at Content Marketing World.

CMO 110

CMO Marketing Marketers Education 110