Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Content Marketing'

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Consider Expanding Your Content Team.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” There are plenty of excuses for overly-promotional and boring content.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

Content Marketing 111

Content Marketing CMO Marketing Marketers 111

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, Visual Suite 2.0

Transform 59

Transform User-Generated Analytics Communications 59

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. Click To Tweet.

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Animalz blog

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s].

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Adobe Experience Cloud Blog

JANUARY 22, 2013

The Impact Equation - Chris Brogan - I think this book is a bit ahead of it’s time, and is a primer for the immense challenges that will face content creators this year. If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out.

Marketing 134

Marketing Marketers Advertising Advertisers 134

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce 246

eCommerce Education Management Product 246

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. These are NOT in any particular order.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Content Marketing' Why Pinterest?

Branding 134

Branding Thought Leadership Fashion eBook 134

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

Customer 96

Customer CMO Marketing Marketers 96

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard. The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail eBook Analytics Marketing 108

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Marketing Insider Group

MAY 27, 2020

Content quality vs. content quantity. How much content is enough? Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with.

Entertainment 145

Entertainment Content Marketing Customer Journey Customer 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. appeared first on B2B Marketing Insider.

Entertainment 111

Entertainment SEO Education Content Marketing 111

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Price 143

Price Fashion Thought Leadership User-Generated 143

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. Marketo: What is your number one tip for businesses who are struggling to find content ideas?

Energy 133

Energy Marketing Marketers Entertainment 133

Adobe Experience Cloud Blog

MARCH 28, 2014

Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Content marketing – Content marketing is a great way to start making a name for yourself in your industry. Product and Industry'

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. Content that helps them.

Promotion 111

Promotion Communications Content Marketing Price 111

Hubspot Marketing

DECEMBER 14, 2016

That said, if you have conducted research into your audience, then you’ll likely know their attitudes around these big seasonal events and should be able to pair that with an event that suits your product or service. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Big Data marketing (personalization).

Transform 110

Transform Entertainment Marketing Marketers 110

Marketing Insider Group

FEBRUARY 26, 2014

But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Content that people actually want, like, consume and share.

Shipping 110

Shipping Content Marketing Promotion Place 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

M: What are your thoughts on the rise of visual content marketing and where do you think it’s heading? Words become less important, text becomes less important, search is harder, and monitoring who’s talking about your product becomes more difficult because consumers are sharing an image of your product.

Education 124

Education eBook Analytics Retail 124

Hubspot Marketing

OCTOBER 20, 2022

The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013. Let’s use the topic of “content marketing” as an example. Audit your existing content pages and group them by topic focus. Example Topic Feature: Content Marketing. Content Marketing Strategy.

SEO 139

SEO Inbound Marketing Content Marketing Place 139

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. About Our Guest: Alex Halliday Alex Halliday is the founder and CEO of AirOps , a platform that helps brands drive organic growth through AI-powered content strategies.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Martech

MARCH 28, 2023

Are your marketing efforts aligned with your customer’s goals? As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time. How do you ensure your customer’s satisfaction after using your product and service?

Customer Journey 132

Customer Journey Customer Whitepaper Marketing 132