Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Thought leadership. Content strategy. Sponsored content.

Content Marketing 107

Content Marketing Thought Leadership Entertainment Marketers 107

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. As Content Marketing Institute put it, “these posts are about ideas that hardly change with the passing of time and, thus, are always relevant, especially to beginners.” users were from based on their speech patterns.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Content marketing on this scale is about staying visible to a small group and starting conversations. Wine & Web circa 2013. Yes, that’s Sean D.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Price 143

Price Fashion User-Generated Thought Leadership 143

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Become a thought leader. Increase loyalty.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013? Event Marketing'

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing CRM 134

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content.

Whitepaper 116

Whitepaper Thought Leadership CMO Content Marketing 116

Adobe Experience Cloud Blog

JULY 29, 2014

To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Content Marketing' Why Pinterest? Register here !

Branding 134

Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Delivering Content in New, Exciting Ways.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 108

Marketing Strategy Content Marketing Marketers Marketing 108

Adobe Experience Cloud Blog

JANUARY 2, 2015

The formal role of a demand generation marketer did not exist 10 years ago and I think the notion of marketers as responsible for driving and forecasting revenue is not only more prevalent today, but an increasing number of companies now require marketing to demonstrate its impact on revenue. Demand Generation b2b Consumer'

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 88

Thought Leadership SEO Communications Place 88

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. What were your favourite events of 2013? Please share your thoughts below. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 79

Entertainment Thought Leadership Marketers Marketing 79

Adobe Experience Cloud Blog

APRIL 21, 2014

Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. One way to get creative with your content is to NOT talk about yourself. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing CRM 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Content marketing – Content marketing is a great way to start making a name for yourself in your industry. Don’t forget the schwag!

Thought Leadership 133

Thought Leadership Marketers Marketing Place 133

Adobe Experience Cloud Blog

AUGUST 28, 2017

They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. The post How to Create Quality Blog Posts Surprisingly Rapidly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But I’m not sure how they measured that one.)

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Your ultimate goal with content marketing is to delight your audience, and quizzes can accomplish this in big ways. Digital Marketing b2b Consumer' As of today, it’s been taken 80,000 times.

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Marketers are charged with coordinating this experience, and to do it well, they need a platform specifically designed to drive engagement across every single channel.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 143

CMO Marketers Marketing Health 143

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. My game won 20+ awards globally and has been translated into 12 languages, giving me awesome exposure to consumer marketing, crowdsourcing and social media.

Branding 93

Branding Thought Leadership Fashion Marketers 93

Marketing Insider Group

APRIL 2, 2013

In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more….

Thought Leadership 111

Thought Leadership Marketers Marketing Communications 111

Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. Modern Marketing'

Fashion 134

Fashion Marketers Marketing Analytics 134

Adobe Experience Cloud Blog

AUGUST 5, 2014

While Yahoo is seeking to up its mobile game with Flurry, LinkedIn says it will “integrate Bizo’s offerings” into their own content marketing products, creating powerful relationship-building solutions for brands. billion in 2013 to $5 billion by 2017. Modern Marketing' Do you have a native ad success story?

Advertisers 132

Advertisers Advertising Thought Leadership Promotion 132

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Content that’s outstanding in its field.

Branding 106

Branding Millennials Entertainment Transform 106

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources. 18) Leverage @mentions in your status updates.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Hubspot Marketing

FEBRUARY 3, 2023

As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter. Visual content is growing in demand from your audience, and infographics are particularly shareable. What other tools or apps do you use to create content more easily?

eBook 121

eBook User-Generated Whitepaper Thought Leadership 121