Remove 2013 Remove Content Marketing Remove Traditional Marketing
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The 8 Best Content Marketing Companies of 2020

Neil Patel

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Big Data marketing (personalization).

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9 Internet Trends Charts You Need To See

Marketing Insider Group

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. Key Consideration: Like content, technology and innovation will become key differentiators for all kinds of business. Slide 9: Disruption.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years.

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Why Micro-Influencers Are Better: 11 Statistics to Consider

Spiralytics

As you can see from these statistics, today’s marketing industry relies more on influencers’ power, influence, and reach than in years past. Keep these statistics in mind as you employ micro-influencers to help you in your different marketing endeavors.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

Rock Content

Panda (2011) : penalized pages with low-quality content that made use of bad practices, including excessive keywords and link farms. Hummingbird (2013) : improved results classification by focusing on the exact match between the keyword and the search intention. It’s one of the key planning tools for SEO strategy and Content Marketing.

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

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