Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. Marketing wasn’t even part of the Senior Leadership Team – we had to shift our mentality to become a marketing first culture.

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. It goes without saying that these tools have enormous value for marketers—which is why CRM and Marketing Automation were ranked by marketers as their favorite MarTech tools.

Transform 134

Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. With proper CRM integration, they can track these email marketing leads though your sales funnel to revenue, so you know which email campaigns are having a real impact on your business. In the U.S.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 21, 2014

And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Do Something New. Marketing Automation'

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134