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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. CRM User Group Summit (October 13-15) – St.

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How Much Does Marketing Automation Cost?

Adobe Experience Cloud Blog

For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. Estimate Based on Budget.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results. In the U.S.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Looking beyond young adults, 34% of all mobile internet users are “mobile-mostly.”

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Target users. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Available resources. Integrations.

Price 136
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What is Sales Automation: A Guide to Boosting Your Revenue

Hootsuite

Adding new leads to your CRM by hand can eat up your afternoons. Once you generate qualified leads, you need to reach out to them. Sales automation tools can help you with lead generation, lead scoring, and direct your efforts where they’re most likely to pay off in the sales funnel. Prospecting. Scheduling. Source: Heyday.

CRM 115
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The Ultimate Guide to Using UTM Parameters

Neil Patel

So, let’s start with generating custom URLs for your campaign and some UTM best practices. How to Generate URL Parameters With Google’s URL Builder. A long and bulky URL does not make for a good user experience and might even come across as spammy. Also, the UTM parameters are visible to the users in their address bars.