Marketing Insider Group
JANUARY 2, 2015
Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Where Are We Coming From?
Hubspot Marketing
DECEMBER 14, 2016
To help you get started, you should be thinking the following: The customer journey and the story you want to tell. In 2013, MegaRed -- a company that sells a type of krill oil supplement that is good for your heart -- launched a noteworthy digital Valentine's Day campaign. The emotions you want to evoke in your audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
JANUARY 22, 2023
Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.
The CMO Survey
FEBRUARY 21, 2020
Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention. increase since 2013.
Adobe Experience Cloud Blog
JANUARY 15, 2016
I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.
Duct Tape Marketing
JUNE 27, 2013
It has been several months since February 14, 2013 and the company is still being plagued by this one negative customer review and their response to the customer on Facebook. Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.
Martech
MARCH 29, 2023
Third-party data that isn’t from cookies Despite widespread adoption of CDPs, many businesses are not yet ready to give up on DMPs, the solutions that deliver large quantities of third-party data and thus support new customer acquisition. “That was the primary use case.”
Expert insights. Personalized for you.
111 
Let's personalize your content