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Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. PE (Personalization Engine). What is CDP?
SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customeracquisition cost (CAC) by employing SEO. What are search engines?
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