2013, Customer Acquisition and Product Marketing

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics

Analytics Product Automobile Customer Journey

Marketing Pro Pulse

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe’s roadmap for B2B, CDP and product analytics

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