Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. v=ITjsb22-EwQ&feature=kp. What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. In fact, the technology exists to customize what every user sees on pretty much every channel. Today’s buyer is everywhere — on the web, on social, on mobile, on email.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is a Customer Data Platform? (In What is CDP?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116