Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. v=ITjsb22-EwQ&feature=kp.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Use Insider

JANUARY 3, 2025

CleverTap pros: Behavioral analytics tools, ease of use , and customer support CleverTap is a customer engagement and retention platform that helps businesses deliver data-driven experiences across different channels. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

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MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is a Customer Data Platform? (In

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 116

Marketing Automation Platform Manufacturing CRM B2C 116