SMEI
JANUARY 24, 2023
Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it?
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. Once the sale was complete, the customer relationship often ended.
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Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That same positive customer experience can be replicated in digital marketing channels.
Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. The next step is to follow up!
Search Engine Land
JANUARY 28, 2023
Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue 2013: Those advertisers were rewarded with higher click-through rates and lower cost-per-click than text ads. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.
Search Engine Land
JANUARY 14, 2023
In 2013, Facebook announced a new experience that it called Graph Search. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 2013: That time when Matt Cutts blog started ranking for [sreppleasers] in Google. Facebook Graph Search arrives.
Adobe Experience Cloud Blog
APRIL 8, 2014
In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. In fact, the technology exists to customize what every user sees on pretty much every channel. Today’s buyer is everywhere — on the web, on social, on mobile, on email.
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