2013, Customer loyalty and Customer Marketing

The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That means that there’s a huge opportunity to increase relevancy for marketers.

Digital Marketing

Digital Marketing Customer Journey CRM Thought Leadership

Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. The next step is to follow up!

Customer

Customer Thought Leadership Customer loyalty Promotion

Marketing Pro Pulse

The Future of Digital Marketing is Already Here

Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

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