Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. In the clip below, a child runs across a digital billboard and points upwards at a real airplane flying overhead. Is the future of digital marketing here? What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Search Engine Land

JANUARY 28, 2023

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue 2013: Those advertisers were rewarded with higher click-through rates and lower cost-per-click than text ads. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Therefore, marketers should ensure that their urgency messages are genuine and transparent. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 2013: That time when Matt Cutts blog started ranking for [sreppleasers] in Google. Facebook Graph Search arrives.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Duct Tape Marketing

JUNE 7, 2017

Customer Loyalty. Whatever the size of your business, the dream is to have a core customer base who come back to make purchases time and time again. Of course, the trusty loyalty scheme is a big part of what keeps bringing people back. In 2016, the number of “smartphone only” Internet users jumped to 12% from 8% in 2013.

Customer loyalty 68

Customer loyalty Millennials SEO Digital Marketing 68

Martech

FEBRUARY 25, 2022

Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program. Seamless content management with automatic application of metadata tags to digital marketing assets.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117