Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That means that there’s a huge opportunity to increase relevancy for marketers.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Use Insider

MAY 18, 2020

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is CDP? The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Lusha

JUNE 7, 2024

It’s a promise you make to your customers, a commitment to delivering value that exceeds their expectations. It’s the foundation of your brand reputation and customer loyalty. Slack differentiated itself with a simple, user-friendly interface and a focus on team collaboration.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 116

Marketing Automation Platform Manufacturing CRM B2C 116