Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. In fact, the technology exists to customize what every user sees on pretty much every channel. Today’s buyer is everywhere — on the web, on social, on mobile, on email.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JUNE 7, 2017

Customer Loyalty. Whatever the size of your business, the dream is to have a core customer base who come back to make purchases time and time again. Of course, the trusty loyalty scheme is a big part of what keeps bringing people back. In 2016, the number of “smartphone only” Internet users jumped to 12% from 8% in 2013.

Customer loyalty 69

Customer loyalty Millennials SEO Digital Marketing 69

Hubspot Marketing

JULY 26, 2022

To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Why aren't millennials moving?" Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. How do I know? Just read their emails, much like the one below.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145