Remove 2013 Remove Customer loyalty Remove Product Marketing
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% Once the sale was complete, the customer relationship often ended.

CMO 80
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. In 2013, they changed prices on nearly 80 million products.

Price 52
article thumbnail

A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. In 2013, they changed prices on nearly 80 million products.

Price 52